Executive Summary

Jul 2019
PROSPECTS
Consumer behaviour and preferences largely affected by increasing prices

Following the excise tax increase in mid-2017, 2018 was the first full year to experience the rise in retail prices of cigarettes that this resulted in, with many changes being observed in the tobacco market as a whole. Retail volume showed a sharp decline, as expected, although value levels were maintained, buoyed in part by the price increases.

Volume of illicit trade increases notably in 2017 remains high in 2018

Due to the rise in excise tax, the retail price of cigarettes has jumped since mid-2017. Although the rate of price growth had begun to even out at the end of 2018, prices were already extremely high and many people were unable to cope with this sudden rise in their daily expenditure.

COMPETITIVE LANDSCAPE
A new series of Dunhill products at lower prices to replace the classic range

In mid-2017, due to the rise in excise tax, most companies had to raise their retail prices accordingly. The most popular brand, Mevius, which accounts for more than a third of retail volume sales in Taiwan, saw the price of its most popular series increase to NTD125 per pack.

TTL plans to develop new economy-priced cigarettes with government support

The tax-induced rise in cigarette retail prices generated a lot of complaints among the smoking population. To respond to these complaints, president Tsai Ing-wen proactively called for a new product development from Taiwan Tobacco and Liquor Corp, asking the company to launch an economy-priced cigarette that could help address smokers’ pain points.

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Cigarettes in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Taiwan?
  • What are the major brands in Taiwan?
  • What is the legislative environment like in Taiwan?
  • What are the rates of cigarette taxation in Taiwan?
  • Do premium, mid-price or economy cigarettes dominate in Taiwan?
  • What is the rate of illicit trade in Taiwan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Taiwan - Category analysis

HEADLINES

PROSPECTS

Consumer behaviour and preferences largely affected by increasing prices
Volume of illicit trade increases notably in 2017 remains high in 2018

COMPETITIVE LANDSCAPE

A new series of Dunhill products at lower prices to replace the classic range
TTL plans to develop new economy-priced cigarettes with government support

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Smokers become more price-sensitive, while e-cigarettes redefine the market
The rise in excise tax has led to a change in the smoking population and brand loyalty
Regulation to completely ban e-vapour products has passed its first reading
Heated tobacco products are on the rise without specific laws governing them
Teenage smokers increased notably up to 2016 but have been in decline since then

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
“Reduced harm”
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources