Retail constant value sales (2021 prices) of cigarettes declined during 2021, but there was a moderate rebound in retail volume sales, which had contracted sharply in 2020 due to pandemic restrictions. Nonetheless, retail volume sales remained well below their pre-pandemic level.
Cigarettes is dominated by three players – Philip Morris Spain SA (with it Marlboro brand the overall leader), Imperial Brands Plc’s Altadis SA (with such brands as Fortuna, West and Ducados Rubio) and JT International Iberia SL (with such brands as Winston and Camel). These players continued to account for more than 80% of retail volume sales of cigarettes in 2021.
Spanish cigarette smokers tend to be quite price sensitive – a characteristic that has been amplified by the economic shock of the pandemic and rising inflation. A number of brands increased their pricing by between 5 and 15 cents during the last quarter of 2021 due to rising energy costs, which had a negative effect on the retail volume share.
Retail volume sales of cigarettes will decline at an accelerating rate over the course of the forecast period. Retail constant value sales will also decline – albeit at a slightly more modest pace.
Illicit trade accounted for less than 10% of retail volume sales of cigarettes in 2021, and its importance will gradually diminish over the course of the forecast period. In 2021, the Spanish government approved a new law that incorporates the illicit tobacco trade of the tobacco leaf into anti-fraud legislation.
Sustainability is an emerging trend in cigarettes. Spanish consumers are increasingly favouring locally manufactured, natural products that contain fewer or no additives and are made from tobacco that is cultivated using sustainable agricultural practices.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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