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Country Report

Cigarettes in

Cigarettes in Australia

Jul 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cigarettes sees volume decline and value growth due to health concerns and price rises

Cigarettes continued to see a strong volume decline and dynamic current value growth in 2019. Volume sales declined due to rising health-consciousness and the falling smoking prevalence rate, whilst prices rose due to increasing taxation, therefore maintaining value growth.

The battle against illicit tobacco strengthens

Illicit trade remains a significant concern for tobacco operators in Australia, as packs of illicit cigarettes typically only cost around a third of the price of legal cigarettes. There are continued efforts from the government to further reinforce laws and measures to reduce the consumption of illicit tobacco, which is mainly a consequence of higher taxes.

BAT extends its lead thanks to mid-priced brands, but economy brands suffer

British American Tobacco (BAT) continued to lead cigarettes in 2019, and even managed to increase its volume share. It performed well thanks to traditional mid-priced brands such as its Holiday range and Pall Mall.

2020 AND BEYOND

COVID-19 impact

In 2020, cigarettes is now expected to grow by 8% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 6% rise in sales forecast in our 2019 tobacco edition.

Recovery and opportunities

The impact of COVID-19 on sales of cigarettes in 2020 is not expected to be significant or long-lasting, with a return to slightly slower value growth rates and stronger volume declines from 2021. Volume declines are expected to continue due to rising health-consciousness, with the rate of decline being similar to that seen in the review period.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Australia?
What are the major brands in Australia?
What is the legislative environment like in Australia?
What are the rates of cigarette taxation in Australia?
Do premium, mid-price or economy cigarettes dominate in Australia?
What is the rate of illicit trade in Australia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Australia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarettes sees volume decline and value growth due to health concerns and price rises

The battle against illicit tobacco strengthens

BAT extends its lead thanks to mid-priced brands, but economy brands suffer

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2014-2019
Table 3 Sales of Cigarettes by Category: Value 2014-2019
Table 4 Sales of Cigarettes: % Volume Growth 2014-2019
Table 5 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 6 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 9 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 10 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 11 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 15 Forecast Sales of Cigarettes: Volume 2019-2024
Table 16 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Consumers trade down due to high taxation

Multinationals maintain their lead with economy brands, but mid-priced brands perform better

Volume decline and value growth set to continue due to health-consciousness and price rises

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cigarettes sees volume decline and value growth due to health concerns and price rises

The battle against illicit tobacco strengthens

BAT extends its lead thanks to mid-priced brands, but economy brands suffer

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Australia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarettes sees volume decline and value growth due to health concerns and price rises

The battle against illicit tobacco strengthens

BAT extends its lead thanks to mid-priced brands, but economy brands suffer

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Consumers trade down due to high taxation

Multinationals maintain their lead with economy brands, but mid-priced brands perform better

Volume decline and value growth set to continue due to health-consciousness and price rises

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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