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Country Report

Cigarettes in

Cigarettes in Australia

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price-conscious consumers forced to buy economy brands

Economy-priced brands continued to account for a growing share of cigarette volume sales in 2017 due to several factors. Firstly, consumers continued to feel the impact of annual tax increases as well as the bi-annual indexation of tobacco excise, which have resulted in Australia having some of the most expensive cigarette prices globally.

Unit price increases ensure that value growth remains positive

Average unit price in cigarettes increased significantly in 2017, largely due to excise hikes. This meant that while retail volume sales fell sharply, value growth remained buoyant.

Illicit trade remains a significant concern for the industry

Illicit trade continued to be a significant concern for the tobacco industry in Australia in 2017. Industry sources highlight that price is a key issue deterring smokers from purchasing legal tobacco.

COMPETITIVE LANDSCAPE

British American Tobacco remains the leading player in cigarettes

British American Tobacco Australia (BAT) maintained its leading position in cigarettes in 2017. The company recorded a decline in share over the review period, largely due to gains made by Imperial Tobacco.

Imperial Tobacco overtakes Philip Morris for the first time

Imperial Tobacco became the second-ranked company in cigarettes in 2017 for the first time, overtaking Philip Morris. This move can be mainly attributed to the rapidly growing popularity of the company’s John Player Special (JPS) brand, with a notable spike in the brand’s share seen in 2014.

Manufacturers focus on offering consumers maximum value with their new product developments

Due to rising tobacco taxation, which the government has indicated will continue until 2020, manufacturers are seeking to offer consumers more economical tobacco options. One example of this is Imperial Tobacco’s Parker & Simpson brand, which was launched in March 2018.

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Samples

Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Australia?
What are the major brands in Australia?
What is the legislative environment like in Australia?
What are the rates of cigarette taxation in Australia?
Do premium, mid-price or economy cigarettes dominate in Australia?
What is the rate of illicit trade in Australia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Australia - Category analysis

HEADLINES

PROSPECTS

Price-conscious consumers forced to buy economy brands

Unit price increases ensure that value growth remains positive

Illicit trade remains a significant concern for the industry

COMPETITIVE LANDSCAPE

British American Tobacco remains the leading player in cigarettes

Imperial Tobacco overtakes Philip Morris for the first time

Manufacturers focus on offering consumers maximum value with their new product developments

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Australia - Industry Overview

EXECUTIVE SUMMARY

Challenging operating conditions continue to define the Australian tobacco industry

Taxation increases on smoking tobacco

Three multinationals dominate tobacco in Australia

Supermarkets remains the leading distribution channel for tobacco

Growth to slow over the forecast period as tobacco becomes less affordable

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price-conscious consumers forced to buy economy brands

Unit price increases ensure that value growth remains positive

Illicit trade remains a significant concern for the industry

COMPETITIVE LANDSCAPE

British American Tobacco remains the leading player in cigarettes

Imperial Tobacco overtakes Philip Morris for the first time

Manufacturers focus on offering consumers maximum value with their new product developments

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Australia - Category analysis

HEADLINES

PROSPECTS

Price-conscious consumers forced to buy economy brands

Unit price increases ensure that value growth remains positive

Illicit trade remains a significant concern for the industry

COMPETITIVE LANDSCAPE

British American Tobacco remains the leading player in cigarettes

Imperial Tobacco overtakes Philip Morris for the first time

Manufacturers focus on offering consumers maximum value with their new product developments

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Australia - Industry Overview

EXECUTIVE SUMMARY

Challenging operating conditions continue to define the Australian tobacco industry

Taxation increases on smoking tobacco

Three multinationals dominate tobacco in Australia

Supermarkets remains the leading distribution channel for tobacco

Growth to slow over the forecast period as tobacco becomes less affordable

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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