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Cigarettes in New Zealand

June 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Cigarettes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cigarettes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cigarettes in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cigarettes in New Zealand?
  • Which are the leading brands in Cigarettes in New Zealand?
  • How are products distributed in Cigarettes in New Zealand?
  • Which category is the most heavily taxed in New Zealand?
  • How is the operating environment for Cigarettes changing?
  • What are the current legislative restrictions applicable to the sale of Cigarettes products in New Zealand?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Cigarettes in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 adds a further incentive to quit smoking
Consumers continue to trade down due to economic pressures
Price now the key point of differentiation since the shift to standardised packaging

RECOVERY AND OPPORTUNITIES

Volume sales of cigarettes set to drop by more than a third over the forecast period
Down trading set to continue informing purchasing decisions and new product development over the forecast period
Cancer Society pushing for reduced distribution

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2015-2020

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2015-2020 Table 2 Sales of Cigarettes by Category: Value 2015-2020 Table 3 Sales of Cigarettes: % Volume Growth 2015-2020 Table 4 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 5 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 8 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 9 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 10 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 11 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 12 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 13 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 14 Forecast Sales of Cigarettes: Volume 2020-2025 Table 15 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 16 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2015-2020 Table 25 Sales of Tobacco by Category: Value 2015-2020 Table 26 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 27 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 28 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 29 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Cigarettes research and analysis database.

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