Cigarettes in New Zealand

August 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Cigarettes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cigarettes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cigarettes in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cigarettes in New Zealand?
  • Which are the leading brands in Cigarettes in New Zealand?
  • How are products distributed in Cigarettes in New Zealand?
  • Which category is the most heavily taxed in New Zealand?
  • How is the operating environment for Cigarettes changing?
  • What are the current legislative restrictions applicable to the sale of Cigarettes products in New Zealand?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Cigarettes in New Zealand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rate of decline in retail volume sales slows but remains deeper than historical norms
Competition from e-vapour products intensifies
Trading down continues as leading players explore diversification opportunities

PROSPECTS AND OPPORTUNITIES

Cigarettes set to face new regulatory hurdles over the forecast period
Practical effects of plan to reduce nicotine levels in cigarettes remain uncertain
Adoption of tougher anti-smoking policies risks stimulating illicit trade

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2016-2021 Table 2 Sales of Cigarettes by Category: Value 2016-2021 Table 3 Sales of Cigarettes: % Volume Growth 2016-2021 Table 4 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 5 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 8 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 9 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 10 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 11 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 12 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 13 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 14 Forecast Sales of Cigarettes: Volume 2021-2026 Table 15 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 16 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2016-2021 Table 25 Sales of Tobacco by Category: Value 2016-2021 Table 26 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 27 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 28 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 29 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 4 Research Sources
The following categories and subcategories are included:

Cigarettes

    • Fine Cut Cigarettes

Cigarettes

RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Cigarettes research and analysis database.

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