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Country Report

Cigarettes in

Cigarettes in Serbia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

In 2019, retail volume sales of cigarettes continued to decline, with the category having been on a downward trajectory for several years. It is believed that part of this volume decline was caused by consumers shifting to illicit fine cut tobacco as cigarettes become increasingly expensive.

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

British American Tobacco had a successful year. Its flagship brand Pall Mall overtook Philip Morris brands Marlboro and L&M to attain the number one spot in terms of retail volume share.

Illicit trade continues to pose challenge despite tightening government controls in 2019

Illicit trade continued to gain volume share in the overall consumption of cigarettes in 2019, seeing softer decline in comparison to legal retail sales. Illicit trade remains significant, despite the government taking action and seizing large quantities of illicit cigarettes.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of cigarettes are now expected to grow by 1% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 0.

Recovery and opportunities

Serbia has a large problem with illicit trading in cigarettes and this needs to be addressed as part of the EU-joining process. With increased controls at the borders as a result of COVID-19, it presents an opportunity for illicit trade to be stymied.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Serbia?
What are the major brands in Serbia?
What is the legislative environment like in Serbia?
What are the rates of cigarette taxation in Serbia?
Do premium, mid-price or economy cigarettes dominate in Serbia?
What is the rate of illicit trade in Serbia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

Illicit trade continues to pose challenge despite tightening government controls in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2014-2019
Table 3 Sales of Cigarettes by Category: Value 2014-2019
Table 4 Sales of Cigarettes: % Volume Growth 2014-2019
Table 5 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 6 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 9 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 10 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 11 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 15 Forecast Sales of Cigarettes: Volume 2019-2024
Table 16 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

Consumers will look to cut down on spending in any way possible in forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

Illicit trade continues to pose challenge despite tightening government controls in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

Illicit trade continues to pose challenge despite tightening government controls in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

Consumers will look to cut down on spending in any way possible in forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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