Retail volume sales of cigarettes declined in Kazakhstan in 2021. Rising health awareness remained a primary driver of the declining trend in cigarette volume sales in the year.
With the package of new anti-smoking laws introduced in Kazakhstan in 2020, sales and consumption of cigarettes has become more problematic. Tobacco control policies add pressure to the consumption of regular cigarettes and aim, in particular, to depress demand among younger consumers.
Sales of cigarettes have become more complicated as a result of factors such as legislation and increased health consciousness. Retail volume sales are being depressed by growing competition from e-vapour products and heated tobacco products.
Sales of cigarettes will continue to decline during the forecast period. Efforts by the state alongside growing consumer attraction to a healthier lifestyle will continue to hamper sales.
The cigarettes market in Kazakhstan will be characterised by consumers moving towards cheaper options, at least during the first half of the forecast period. The financial cost of smoking is set to continue rising in line with further excise duty hikes.
State policy in Kazakhstan is moving towards the stricter regulation of all tobacco-related production. With the obligatory marking of all tobacco products from 2021, the efforts to control the market and reduce the share of illicit products are expected to continue over the forecast period.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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