The erosion of smoking prevalence is expected to continue as health concerns increase and other alternative options, like heated tobacco, gain further ground. These products are considered less harmful and offer a reasonable compromise for those who still want to have a “smoking experience.
While Hungary has taken measures to combat the illicit tobacco trade, it remains a significant challenge. In 2022, however, the illicit trade continued to shrink along with the lower flows from Ukraine due to war in the country and also increased security measures on the border.
With plain packaging required, companies use different strategies to attract attention and generate sales. While some large players, such as Philip Morris and British American Tobacco, keep regular contact by text messages and e-mail newsletters, the strategy of Imperial Tobacco and Continental is personal contact by sales representatives visiting stores regularly and briefing them about products and giving good sales tips.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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