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Cigarettes recorded double digit volume and current value declines in 2017, the first double-digit declines since the imposition of higher tobacco tax and resultant price increases drove down volumes in 2011. The steep declines at the end of the review period can be attributed to heated tobacco, an emerging tobacco category, which is attracting cigarettes smokers who appreciate its smokeless character.
Players impose price increase
Major tobacco manufacturers have imposed price increases on cigarettes regardless of tobacco tax issues. From October 2017, Philip Morris Japan KK raised the price of its flagship Marlboro products by JPY10 per pack to JPY470.
Cigarettes, the largest tobacco category, is dominated by three players
Japan Tobacco Inc, Philip Morris Japan KK, and British American Tobacco Japan Ltd dominated the Japanese tobacco market in 2017. The Japanese Government continues to play an important role in cigarettes.
Japan Tobacco continues to lead cigarettes in Japan
Japan Tobacco Inc retained the lead in cigarettes in 2017 thanks to a well-balanced portfolio comprised of long-established domestic and global brands. In October 2017, the company launched Natural American Spirit Organic Leaf One in the Japanese market.
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Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Japan market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Cigarettes in Japan?
What are the major brands in Japan?
What is the legislative environment like in Japan?
What are the rates of cigarette taxation in Japan?
Do premium, mid-price or economy cigarettes dominate in Japan?
What is the rate of illicit trade in Japan?
How many smokers are there in the country?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Table 31 Number of Adult Smokers by Gender 2012-2017
Table 32 Sales of Tobacco by Category: Volume 2012-2017 Table 33 Sales of Tobacco by Category: Value 2012-2017 Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017 Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017 Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022 Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022 Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022 Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022
Summary 3 Research Sources
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.