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Country Report

Cigarettes in

Cigarettes in Algeria

Jul 2019

US$990

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Executive Summary

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PROSPECTS

Tax hikes boost value growth and benefit demand for mid-price cigarettes

The general trend of the cigarettes category is maturity and stability. The category continues to see positive growth, although this is at a gradually slowing rate due to significant tax increases, and declining consumer purchasing power due to the economic situation in the country.

Consumer preference for high-tar cigarettes set to continue

There is a strong preferences for high-tar cigarettes in Algeria. Indeed, high-tar cigarettes continue to represent the largest cigarette category in both volume and value terms, as these are the most economical cigarettes in the country.

Local production and attractive pricing of legitimate cigarettes stifle demand for illicit products

An important point to consider regarding the cigarettes category is the relatively low proportion of illicit trade in Algeria. Although smuggling and black/grey market products represent a problem, locally consumed cigarettes are not strongly affected due to the affordability of legitimate cigarettes, and strong local production of cigarettes in Algeria.

COMPETITIVE LANDSCAPE

Groupe MADAR sees share slip as consumers move towards mid-price products

The Algerian cigarettes market is concentrated and controlled by three main players: STAEM, the state-owned Groupe MADAR (ex-SNTA), and British American Tobacco Algeria, accounting for a combined volume share of over 90%. While there were no changes in the rankings, Groupe MADAR lost ground due to declines in both quality and quantity.

STAEM’s dominance underpinned by strong portfolio, led by Marlboro

International brands lead the cigarettes environment in Algeria. STAEM Algerie SpA remains dominant, accounting for a considerably greater share than any other player.

Government implements strategies to disengage from tobacco industry, while continuing to reap the rewards

The tobacco market in Algeria is changing. Previously a closed market and a total state monopoly until 2002, from 2002 it started to open up.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Algeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Algeria?
What are the major brands in Algeria?
What is the legislative environment like in Algeria?
What are the rates of cigarette taxation in Algeria?
Do premium, mid-price or economy cigarettes dominate in Algeria?
What is the rate of illicit trade in Algeria?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Algeria - Category analysis

HEADLINES

PROSPECTS

Tax hikes boost value growth and benefit demand for mid-price cigarettes

Consumer preference for high-tar cigarettes set to continue

Local production and attractive pricing of legitimate cigarettes stifle demand for illicit products

COMPETITIVE LANDSCAPE

Groupe MADAR sees share slip as consumers move towards mid-price products

STAEM’s dominance underpinned by strong portfolio, led by Marlboro

Government implements strategies to disengage from tobacco industry, while continuing to reap the rewards

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Algeria - Industry Overview

EXECUTIVE SUMMARY

Ineffective government anti-smoking campaigns and limited consumer acceptance of health issues mean continued growth

Volume growth impacted by price hikes arising from tax increases, as government seeks to address economic issues

Government seeks to disengage from tobacco environment while continuing to reap the financial rewards

Traditional outlets remain dominant overall, but online sales are key for e-cigarettes, which appeal to more affluent consumers

Slow developments as consumers remain unconvinced by health warnings, with a continued preference for traditional high-tar cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigarettes in Algeria

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Executive Summary

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PROSPECTS

Tax hikes boost value growth and benefit demand for mid-price cigarettes

Consumer preference for high-tar cigarettes set to continue

Local production and attractive pricing of legitimate cigarettes stifle demand for illicit products

COMPETITIVE LANDSCAPE

Groupe MADAR sees share slip as consumers move towards mid-price products

STAEM’s dominance underpinned by strong portfolio, led by Marlboro

Government implements strategies to disengage from tobacco industry, while continuing to reap the rewards

Samples

Overview

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Table of Contents

Cigarettes in Algeria - Category analysis

HEADLINES

PROSPECTS

Tax hikes boost value growth and benefit demand for mid-price cigarettes

Consumer preference for high-tar cigarettes set to continue

Local production and attractive pricing of legitimate cigarettes stifle demand for illicit products

COMPETITIVE LANDSCAPE

Groupe MADAR sees share slip as consumers move towards mid-price products

STAEM’s dominance underpinned by strong portfolio, led by Marlboro

Government implements strategies to disengage from tobacco industry, while continuing to reap the rewards

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Algeria - Industry Overview

EXECUTIVE SUMMARY

Ineffective government anti-smoking campaigns and limited consumer acceptance of health issues mean continued growth

Volume growth impacted by price hikes arising from tax increases, as government seeks to address economic issues

Government seeks to disengage from tobacco environment while continuing to reap the financial rewards

Traditional outlets remain dominant overall, but online sales are key for e-cigarettes, which appeal to more affluent consumers

Slow developments as consumers remain unconvinced by health warnings, with a continued preference for traditional high-tar cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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