Executive Summary

Jul 2019
PROSPECTS
Impending ban on e-vapour products set to benefit cigarettes

In February 2019 an amendment was proposed to the Smoking Ordinance which would see a ban come into force on the production, importing and distribution of e-vapour products in Hong Kong. Following a second reading in May 2019 the bill was passed to the house committee to follow up, with it being expected to pass.

Leading players impose price rises due to increasing costs and inflationary pressure

2018 saw a number of the leading cigarettes manufacturers impose price increases on their products. Philip Morris Asia Ltd was one of the first movers in this regard with it increasing the price of its premium Marlboro brand from HKD57 to HKD59 per pack.

Flavour capsule cigarettes add interest to a mature market

Despite sales of cigarettes falling, one area which continued to see strong development in 2018 was flavour capsule cigarettes. A relative niche at the beginning of the review period, by 2018 one in ten packs sold were flavour capsule cigarettes.

COMPETITIVE LANDSCAPE
Philip Morris focuses on innovation to win share

Philip Morris continued to dominate cigarettes in Hong Kong in 2018 with its Marlboro brand continuing to prove popular. Marlboro has benefited in part from the growing shift towards premium cigarettes in Hong Kong, with rising incomes enabling consumers to trade up.

Less odour equals increased sales for Mevius

Japan Tobacco (Hong Kong) Ltd’s Mevius brand was one of the top performers in cigarettes in 2018. The brand’s Mevius Original Blue, Mevius Crystal Menthol and Mevius Sky Blue lines were the only ones to record positive retail volume growth in cigarettes in 2018.

Lucky Strike finds success with innovative Click 4 Mix range

Looking to benefit from the growing demand for flavour capsule cigarettes, British American Tobacco launched its new Lucky Strike Click 4 Mix cigarettes over the end of the review period. This innovative range features four different varieties of flavour capsule in each packet – Red Sense, Spearmint, Lemon Grass and Blue Touch – which adds variety and interest to the smoking experience.

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Cigarettes in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the legislative environment like in Hong Kong, China?
  • What are the rates of cigarette taxation in Hong Kong, China?
  • Do premium, mid-price or economy cigarettes dominate in Hong Kong, China?
  • What is the rate of illicit trade in Hong Kong, China?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Impending ban on e-vapour products set to benefit cigarettes
Leading players impose price rises due to increasing costs and inflationary pressure
Flavour capsule cigarettes add interest to a mature market

COMPETITIVE LANDSCAPE

Philip Morris focuses on innovation to win share
Less odour equals increased sales for Mevius
Lucky Strike finds success with innovative Click 4 Mix range

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Smoking prevalence continues to fall as government pursues anti-smoking agenda
Government proposes ban on e-vapour products
Consumers trading up as incomes rise
Convenience and product choice important for smokers
Cigarettes, cigars and cigarillos to see little change while e-vapour products set to exit once ban is imposed

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources