The sale of packs of 10 cigarettes has been banned by the Saudi Government, as the packs’ lower pricing made them more available to minors than packs of 20 cigarettes. As a result, the pack of 20 cigarettes is the only pack size available for purchase in the market.
With prices rising, cigarette manufacturers are looking for ways to cut the costs of their operations in the Saudi market, including discontinuing brands that had low market shares. Outer packaging, which previously comprised of printed boxes, is now largely made up of transparent soft packs as manufacturers look to save on the cost of packaging and printing.
While women are still a long way off sharing equal rights with men in Saudi Arabia, some progress has been made in recent years, including allowing women to vote and get elected, to enter sports stadia, and to drive. The shifting social dynamic has made women more confident about openly purchasing cigarettes in shops.
Having become the largest player in cigarettes in the previous year, British American Tobacco extended its lead in 2018. The company launched a consumer loyalty programme called “Brand Code Activity” at the end of the review period.
Philip Morris lost the lead to British American Tobacco in 2017, as its premium brand, Marlboro, saw sales hit by the introduction of the excise tax on cigarettes and the company withdrew the Morven Gold brand from the market. As well as reflecting local conditions in the Saudi market, moves such as the discontinuation of under-performing brands point to Philip Morris’s longer-term global strategy of withdrawing from cigarettes completely to concentrate on next generation products such as heated tobacco and e-vapour products.
The third largest player in cigarettes, Imperial Brands, decreased the price of its West brand by SAR2 for a limited period during 2018 due to the decreasing freshness of the packs, as it sought to promote sales and move stock. While this led to a significant increase in West’s volume share, the company saw a continued decline in its overall share, largely as a result of the end of the Gitanes brand’s presence in the market.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Saudi Arabia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.