Executive Summary

Jul 2019
PROSPECTS
Cigarette prices are increasingly prohibitive and further volume decline is inevitable

Excise Tax Law changes in 2013 continue to impact cigarettes, resulting in a steady rise in unit prices, with this trend set to continue until 2023. Cigarette prices experienced a further increase in July 2018, when the government raised excise tax for all tobacco products.

Monetary and health considerations cause more smokers to quit

Smoking prevalence in North Macedonia declined throughout the review period, mainly due to factors such as increasing unit prices and improved education and health-awareness about the dangers of smoking. More consumers are exiting the category for health reasons.

Easing of smoking ban is good news for the horeca channel

North Macedonia elected its new government in mid-2017 on a campaign promise that it would ease the current strict smoking ban. After one year of legislative debate and preparations, in early 2018 the government amended the law, allowing smoking in specially designated smoking areas and open-air terraces.

COMPETITIVE LANDSCAPE
Tutunski and Philip Morris innovate the Marlboro brand thanks to manufacture investment

Towards the end of 2018, Tutunski Kombinat Prilep ad began producing Marlboro Core 7.0 by Philip Morris International Inc.

Imperial Tobako continues to lead but international competition is closing the gap

In 2018, Imperial Tobako TKS AD, a subsidiary of Imperial Brands Plc, continued to lead cigarettes sales, despite posting a slight decline in retail volume share. The company offers a diverse range of cigarettes, predominantly mid-priced and economy brands.

British American Tobacco strengthens rapidly thanks to acquisition

Throughout the review period, TDR Skopje dooel, the North Macedonia-based subsidiary of TDR Rovinj and Adris Grupa dd, ranked third to second within cigarettes. However, towards the end of the review period, the majority of the company’s volume share was taken by British American Tobacco as a result of TDR Skopje being acquired by the multinational.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Cigarettes in North Macedonia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in North Macedonia?
  • What are the major brands in North Macedonia?
  • What is the legislative environment like in North Macedonia?
  • What are the rates of cigarette taxation in North Macedonia?
  • Do premium, mid-price or economy cigarettes dominate in North Macedonia?
  • What is the rate of illicit trade in North Macedonia?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in North Macedonia - Category analysis

HEADLINES

PROSPECTS

Cigarette prices are increasingly prohibitive and further volume decline is inevitable
Monetary and health considerations cause more smokers to quit
Easing of smoking ban is good news for the horeca channel

COMPETITIVE LANDSCAPE

Tutunski and Philip Morris innovate the Marlboro brand thanks to manufacture investment
Imperial Tobako continues to lead but international competition is closing the gap
British American Tobacco strengthens rapidly thanks to acquisition

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

More consumers switch to cheaper tobacco from cigarettes, while the market is set to experience heated tobacco products
North Macedonia’s taxation policy is driving down volume sales of cigarettes
Tutunski factory meets the approval of Philip Morris and a new format is launched
Traditional channels dominate tobacco sales
Traditional tobacco will be increasingly expensive and cause consumers to migrate to “reduced harm” options

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources