Excise Tax Law changes in 2013 continue to impact cigarettes, resulting in a steady rise in unit prices, with this trend set to continue until 2023. Cigarette prices experienced a further increase in July 2018, when the government raised excise tax for all tobacco products.
Smoking prevalence in North Macedonia declined throughout the review period, mainly due to factors such as increasing unit prices and improved education and health-awareness about the dangers of smoking. More consumers are exiting the category for health reasons.
North Macedonia elected its new government in mid-2017 on a campaign promise that it would ease the current strict smoking ban. After one year of legislative debate and preparations, in early 2018 the government amended the law, allowing smoking in specially designated smoking areas and open-air terraces.
Towards the end of 2018, Tutunski Kombinat Prilep ad began producing Marlboro Core 7.0 by Philip Morris International Inc.
In 2018, Imperial Tobako TKS AD, a subsidiary of Imperial Brands Plc, continued to lead cigarettes sales, despite posting a slight decline in retail volume share. The company offers a diverse range of cigarettes, predominantly mid-priced and economy brands.
Throughout the review period, TDR Skopje dooel, the North Macedonia-based subsidiary of TDR Rovinj and Adris Grupa dd, ranked third to second within cigarettes. However, towards the end of the review period, the majority of the company’s volume share was taken by British American Tobacco as a result of TDR Skopje being acquired by the multinational.
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This industry report originates from Passport, our Tobacco market research database.