It is highly likely that the price of cigarettes will rise sharply over the forecast period, especially the prices for the economy brands. Companies have been battling for a while now to keep price increases to a minimum (often selling them with almost no markup), but for some they have already reached the point where they can longer absorb any more increase in costs.
It is expected that prominent industry players will shift their emphasis away from the traditional cigarettes category and direct their focus towards reduced risk alternatives such as e-vapour products, heated tobacco, and nicotine pouches. As of the end of 2022, all three major players had already launched their respective heated tobacco product lines in Poland, underlining the importance of alternative smoking products.
Following the short period of retail volume growth between 2021 and 2023, cigarette consumption will fall into decline for the remainder of the forecast period. Consumers are more becoming more health conscious and this trend will gain traction in the upcoming years, with many Poles looking to cease smoking or make an more effort to reduce the number of cigarettes smoked.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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