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Country Report

Cigarettes in

Cigarettes in Peru

21 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tax increase continues to impact sales

Retail volume sales of cigarettes continued to decrease in 2017, as the increase in taxes witnessed in 2016 had a deeper effect during 2017. The Ministry of Economy and Finance (MEF) raised the Selective Consumption Tax (ISC) on tobacco by 157% for each cigarette.

Stricter actions against tobacco

The legislative environment did not change in 2017, but anti-tobacco organisations and government entities continued to push more strongly to introduce stricter measures on tobacco control. The organisation Comisión Nacional Permanente de Lucha Antitabáquica (COLAT) is pushing to have a National Plan for Tobacco Control, as well as an Intersector Committee on Tobacco Control with the participation of civil society.

Convenience stores is gaining distribution share

The dominant distribution channel in cigarettes is independent small grocers, but in 2017 convenience stores started to gain a more important share in the category. Consumers are finding that this channel offers benefits such as promotions, product variety and good service.

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

In Peru the cigarettes category is divided amongst two multinational companies, British American Tobacco del Perú (BAT) which accounted for by far the highest volume share in 2017, and Philip Morris Perú. Currently, BAT imports and distributes eight brands of cigarettes throughout the country: Lucky Strike, Pall Mall, Hamilton, Winston, ShuangXi, Nacional, Inca and Premier.

Distribution is a key factor

Tobacco companies need wide coverage because cigarettes are commercialised mainly in independent small grocers, and they are spread throughout the country. The lack of good distribution could be another reason why sales are decreasing.

Innovation in capsule cigarettes

Flavour capsules continue to lead innovation in cigarettes. The volume share of such products continued to increase in 2017.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Peru?
What are the major brands in Peru?
What is the legislative environment like in Peru?
What are the rates of cigarette taxation in Peru?
Do premium, mid-price or economy cigarettes dominate in Peru?
What is the rate of illicit trade in Peru?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Peru - Category analysis

HEADLINES

PROSPECTS

Tax increase continues to impact sales

Stricter actions against tobacco

Convenience stores is gaining distribution share

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

Distribution is a key factor

Innovation in capsule cigarettes

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Peru - Industry Overview

EXECUTIVE SUMMARY

The effect of tax increases continues to affect sales in 2017

Smoking prevalence declines

British American Tobacco continues to lead cigarettes

Convenience stores is expected to see distribution growth

Vapour products or heated tobacco products could be the future

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tax increase continues to impact sales

Stricter actions against tobacco

Convenience stores is gaining distribution share

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

Distribution is a key factor

Innovation in capsule cigarettes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Peru - Category analysis

HEADLINES

PROSPECTS

Tax increase continues to impact sales

Stricter actions against tobacco

Convenience stores is gaining distribution share

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

Distribution is a key factor

Innovation in capsule cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Peru - Industry Overview

EXECUTIVE SUMMARY

The effect of tax increases continues to affect sales in 2017

Smoking prevalence declines

British American Tobacco continues to lead cigarettes

Convenience stores is expected to see distribution growth

Vapour products or heated tobacco products could be the future

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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