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Country Report

Cigarettes in

Cigarettes in Peru

Aug 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Constant tax adjustments continued to impact tobacco consumption in 2019. This impacted retail channels as it affected margins.

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

In 2019 British American Tobacco del Perú SAC’s Hamilton brand was replaced by the Kent brand. The change generated a resilient brand performance, especially considering the tax increase of the previous year.

Further tax hike raises prices

At the beginning of 2020 The Ministry of Economy and Finance (MEF) raised the amounts of the Selective Consumption Tax (ISC) applied to cigarettes. The increases ranged from PEN0.

2020 AND BEYOND

COVID-19 impact

Sales of cigarettes are now expected to see negative growth of 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to growth of 0.

Recovery and opportunities

In the post-pandemic environment, the cigarettes category will remain confronted by those who seek to reduce expenditure on tobacco by shifting to illicit products. The Peruvian Government’s tax hike to 7% per pack, implemented at the beginning of 2020, is set to further increase consumer interest in illicit products over the forecast period.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Peru?
What are the major brands in Peru?
What is the legislative environment like in Peru?
What are the rates of cigarette taxation in Peru?
Do premium, mid-price or economy cigarettes dominate in Peru?
What is the rate of illicit trade in Peru?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

Further tax hike raises prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

As more consumers shift to illicit products, convenience stores gain popularity for official sales

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 27 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

Further tax hike raises prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cigarettes in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

Further tax hike raises prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

As more consumers shift to illicit products, convenience stores gain popularity for official sales

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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