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Learn moreAug 2020
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Constant tax adjustments continued to impact tobacco consumption in 2019. This impacted retail channels as it affected margins.
In 2019 British American Tobacco del Perú SAC’s Hamilton brand was replaced by the Kent brand. The change generated a resilient brand performance, especially considering the tax increase of the previous year.
At the beginning of 2020 The Ministry of Economy and Finance (MEF) raised the amounts of the Selective Consumption Tax (ISC) applied to cigarettes. The increases ranged from PEN0.
Sales of cigarettes are now expected to see negative growth of 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to growth of 0.
In the post-pandemic environment, the cigarettes category will remain confronted by those who seek to reduce expenditure on tobacco by shifting to illicit products. The Peruvian Government’s tax hike to 7% per pack, implemented at the beginning of 2020, is set to further increase consumer interest in illicit products over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.