In 2020, volume sales of cigarettes will continue to decline overall, which has been further worsened by the COVID-19 pandemic. Due to raised health concerns, many smokers are choosing to quit or migrate to perceived reduced harm alternatives, such as e-vapour or heated tobacco products.
In 2020, 10 pack cigarettes continue to be the main presentation in the Dominican Republic, especially given the financial repercussions of the COVID-19 pandemic, leading many to down trade from 20 pack cigarettes. Likewise, as disposable incomes continually diminish, consumers are not only just trading down in pack sizes, but also trading down to lower-priced and economy brands.
Philip Morris Dominicana will retain its outright lead in cigarettes in 2020, further extending its volume share. This was despite a slight change in its focus to the marketing and distribution of Iqos heated tobacco products in the country towards the end of the review period.
After seeing volume decline in 2020, cigarettes will return to growth in 2021, likely as the COVID-19 pandemic comes to an end. However, this growth will be momentarily as for the rest of the forecast period, cigarettes will witness volume decline.
Over the forecast period, the traceability law for legal tobacco will be reimplemented after being put on hold during the COVID-19 pandemic. This will include the sealing of cigarette packages with an identification number on it to prevent illicit trade, however, in order for this to work, the government will need consumers to participate Likewise, the president of the Dominican Republic has announced plans to construct a wall on the border of Haiti in order to prevent counterfeit products coming in from that country.
Phillip Morris Dominicana will introduce the option to purchase cigarettes via e-commerce from supermarkets and hypermarkets over the forecast period. However, such items can only be purchased if a minimum amount of money is spent in order to be eligible for delivery.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigarettes research and analysis database.
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