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Country Report

Cigarettes in

Cigarettes in Estonia

23 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Both consumption and social acceptance of smoking on the decline

The general consumption of cigarettes in Estonia is gradually falling as the smoking population declines and fewer young people are starting to smoke regularly. Bans on smoking in public places have had a measurable impact on smoking prevalence, with all government institutions agreeing that this measure has been the most effective in curbing smoking.

Growth of super-economy brands driven by price hikes

Regular Estonian smokers tend to be loyal to their preferred brands. Moreover, graphic health warnings on cigarette packs and advertising restrictions have made it very difficult for manufacturers to attract consumers of rival brands.

Threat from Latvian border trade on the rise

As volume sales of cigarettes are expected to continue to fall, the Estonian Tobacco Producers Association fears that the official decline in consumption will not reflect the real situation. The illicit market is constantly shrinking due to the efforts of the border control authorities but local research has shown an ongoing increase in tobacco packs with Latvian duty stamps.

COMPETITIVE LANDSCAPE

Global tobacco manufacturers forced to fight for a share of display space

With no local producers of cigarettes in Estonia, the industry remained in the hands of four global manufacturers in 2017, namely Philip Morris, Japan Tobacco International, British American Tobacco and Imperial Tobacco. The four leading brands were Chesterfield, Philip Morris, LD and Marlboro.

Retailers forced into passive selling due to restrictions

Pre-purchasing and pre-stocking has been adopted by retailers since the 2016 excise hike policy, and every year in December retailers buy cigarettes in bulk to last a month. This allows them to adopt a smoother pricing transition and lets consumers better adapt to the price shock.

Cigarette manufacturers consider alternative products

As cigarette sales are falling, manufacturers are showing an increasing interest in heated tobacco products. While only Philip Morris has introduced such products in the Baltic States, they are still not available in Estonia due to regulatory restrictions.

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Samples

Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Estonia?
What are the major brands in Estonia?
What is the legislative environment like in Estonia?
What are the rates of cigarette taxation in Estonia?
Do premium, mid-price or economy cigarettes dominate in Estonia?
What is the rate of illicit trade in Estonia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Estonia - Category analysis

HEADLINES

PROSPECTS

Both consumption and social acceptance of smoking on the decline

Growth of super-economy brands driven by price hikes

Threat from Latvian border trade on the rise

COMPETITIVE LANDSCAPE

Global tobacco manufacturers forced to fight for a share of display space

Retailers forced into passive selling due to restrictions

Cigarette manufacturers consider alternative products

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Estonia - Industry Overview

EXECUTIVE SUMMARY

Consumption continues to fall as regulations tighten

Super-economy brands are on the up

Downtrading and super-economy brands the main competitive tool for manufacturers

The major retail chains are gradually losing tobacco sales

Uncertain future for vapour products in Estonia

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Both consumption and social acceptance of smoking on the decline

Growth of super-economy brands driven by price hikes

Threat from Latvian border trade on the rise

COMPETITIVE LANDSCAPE

Global tobacco manufacturers forced to fight for a share of display space

Retailers forced into passive selling due to restrictions

Cigarette manufacturers consider alternative products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Estonia - Category analysis

HEADLINES

PROSPECTS

Both consumption and social acceptance of smoking on the decline

Growth of super-economy brands driven by price hikes

Threat from Latvian border trade on the rise

COMPETITIVE LANDSCAPE

Global tobacco manufacturers forced to fight for a share of display space

Retailers forced into passive selling due to restrictions

Cigarette manufacturers consider alternative products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Estonia - Industry Overview

EXECUTIVE SUMMARY

Consumption continues to fall as regulations tighten

Super-economy brands are on the up

Downtrading and super-economy brands the main competitive tool for manufacturers

The major retail chains are gradually losing tobacco sales

Uncertain future for vapour products in Estonia

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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