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Learn moreJul 2019
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The cigarettes category is shrinking as a result of a significant number of people either quitting smoking or not even starting to smoke. Every year a 7-10% drop in volume sales is expected.
Illicit border trade with Latvia is influencing black market sales of cigarettes, contributing a significant percentage of overall illicit cigarettes. This illegal border activity is due to softer tobacco regulation policies and lower excise rates.
Regular Estonian smokers tend to be loyal to their preferred brands. Moreover, graphic health warnings on cigarette packs and advertising restrictions have made it very difficult for manufacturers to attract consumers of rival brands.
Philip Morris Eesti OÜ and Japan Tobacco International retained the leading positions in cigarettes sales in 2018. They remained in first and second respectively by consolidating the brands they produce and releasing new products that serve as brand extensions.
Company and brand activities in Estonia remained very frugal in 2018-2019. Despite a few new launches, mainly brand extensions, cigarette manufacturers have refrained from investing more in the Estonian market as in global terms they are shifting their focus from cigarettes to heated tobacco products, which are not available in the country yet because of law restrictions.
Pre-purchasing and pre-stocking has been adopted by retailers since the 2016 excise hike policy, and every year in December retailers buy cigarettes in bulk to last a month. This allows them to adopt a smoother pricing transition and lets consumers better adapt to the price shock.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Estonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.