Executive Summary

Jul 2019
PROSPECTS
Low declining demand for cigarettes influenced by number of factors

Retail volume sales of cigarettes continued to decline in 2018, following on from the performance recorded in 2017 due to several increases in excise taxes, which continued to have a marginally negative impact on demand. This was in addition to the declining smoking prevalence amongst the adult population, with increasing health awareness amongst Slovenians.

New tobacco legislation implemented in March 2018 restricts players

Changes to tobacco legislation in 2017 were fully implemented in March 2018, impacting advertising, promotion and the display of tobacco products in Slovenia. This had a notable impact on some producers of cigarettes as they were unable to effectively market their products, especially of new brands.

Modern alternatives pose a threat to future sales of cigarettes

The increasing popularity of e-vapour products and the entrance of heated tobacco products at the end of the review period, are having an influence on consumers’ smoking habits. Although some consumers choose to smoke both cigarettes and e-vapour products, a greater number are switching directly from cigarettes towards these alternative methods due to the perception that they offer reduced harm attributes.

COMPETITIVE LANDSCAPE
Tobacna Ljubljana retains leadership despite loss of share

With a number of negative influences affecting cigarettes in 2018, including the implementation of the display ban at the point of sale, producers’ marketing efforts were restricted, leading to some loss of share and sales for some. Pricing and basic packaging design changes therefore remained the only strong competitive advantages open to players.

Arc Kranj records strongest performance in 2018

Third-ranked Arc Kranj, the official distributor of Japan Tobacco’s brands in Slovenia, continued to record the most impressive performance in volume sales terms in 2018, due to the performances of brands Winston, Camel and Glamour. Camel experienced some minor changes to its packaging at the end of the review period in an attempt to attract consumers through differentiation.

British American Tobacco enjoys positive growth for many of its brands

Second-ranked Philip Morris continue to gain retail volume share in 2018 from leading player Tobacna Ljubljana in addition to smaller players. Considering the performance of cigarettes as a whole, Philip Morris only recorded a marginal decline in actual volume sales, as Marlboro retained its position as the overall leading brand of the category.

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Cigarettes in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Slovenia?
  • What are the major brands in Slovenia?
  • What is the legislative environment like in Slovenia?
  • What are the rates of cigarette taxation in Slovenia?
  • Do premium, mid-price or economy cigarettes dominate in Slovenia?
  • What is the rate of illicit trade in Slovenia?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Low declining demand for cigarettes influenced by number of factors
New tobacco legislation implemented in March 2018 restricts players
Modern alternatives pose a threat to future sales of cigarettes

COMPETITIVE LANDSCAPE

Tobacna Ljubljana retains leadership despite loss of share
Arc Kranj records strongest performance in 2018
British American Tobacco enjoys positive growth for many of its brands

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Stagnating growth for tobacco with traditional categories struggling to recover
Strongest performance for heated tobacco products after first full year of sales
Tobacco remains dominated by multinationals as marketing ban makes it too hard for smaller players to gain traction
Mixed distribution across tobacco categories
Stable outlook for tobacco, with cigarettes the weakest performer

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources