COVID-19 had a positive impact on sales of cigarettes in Latvia in 2020 due to increased stress and boredom during the pandemic. People also had more time to smoke while staying at home, resulting in slower annual volume decline in the year.
Despite these benefits in 2020, challenges continue to negatively impact sales of cigarettes, including the escalating prices of cigarettes due to the increase in excise duties on cigarettes on 1 March 2020. Also, with the ban on menthol cigarettes in May 2020, some consumers quit smoking altogether.
Philip Morris Latvia SIA retained its lead of the competitive landscape and gained share in 2020, offering favourites such as Marlboro and L&M. Second-placed player, Baltic Sales Network Sia, the official representative of Japan Tobacco Inc, also continued to gain share due to the strong and stable positions of Winston and LD, with Winston being the favoured brand in the country.
Volume decline is expected in Slovenia in cigarettes over the forecast period as consumers are becoming more health-conscious and increasingly concerned about smoking-related health issues. Health concerns will be heightened in the wake of COVID-19 and should further motivate consumers to reconsider their smoking habit.
As the COVID-19 pandemic subsides and borders are opened, illicit trade is expected to be active again and will continue to be a threat across the forecast period, despite the tight controls Latvia has in place. In addition, the high cost of cigarettes and financial worries will encourage some consumers to go down the illicit trade route.
It is highly likely that the landscape will move towards consolidation over the forecast period after the display bans were put in place from October 2020. The tobacco displays ban will make launching new products and new brands extremely challenging.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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