2020 registered a further decrease in volume and current value sales. COVID-19 led to some people giving up smoking altogether due to health concerns and in particular due to the virus’ devastating effect on the lungs.
Philip Morris, JTI Marketing & Sales (JTI) and British American Tobacco Lietuva remained the top three players in cigarettes in Lithuania in 2020, accounting for the vast majority of retail volume sales. The competitive environment remained highly consolidated throughout the review period, and this is unlikely to change over the forecast period.
The debate on smoking areas was still alive in 2020, with many groups pushing the idea of banning smoking on private residential balconies. In addition, a growing number of consumers were seeking to quit smoking cigarettes although.
Cigarettes is expected to register a further increase in volume sales over the forecast period, as consumers become more health conscious. Also, regular hikes in excise duty will discourages smokers, with another hike expected in 2021.
Existing health concerns surrounding smoking were heightened due to COVID-19, with many professionals focusing on respiratory issues, and how smokers were more vulnerable to the virus. In Lithuania, health concerns surrounding cigarette smoking were already highly publicised, prior to COVID-19, with social media being a key platform of information for consumers, discussing the increased risks of smoking.
The ongoing migrating to smokeless tobacco, e-vapour products and heated tobacco will continue over the next five years. The outbreak of COVID-19 will have acted as added motivation for some smokers, in addition to cigarette regulations, pre-existing information surrounding health concerns, and the high price points of cigarettes.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Cigarettes research and analysis database.
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