2020 registered a further decrease in volume and current value sales. COVID-19 led to some people giving up smoking altogether due to health concerns and in particular due to the virus’ devastating effect on the lungs.
Philip Morris, JTI Marketing & Sales (JTI) and British American Tobacco Lietuva remained the top three players in cigarettes in Lithuania in 2020, accounting for the vast majority of retail volume sales. The competitive environment remained highly consolidated throughout the review period, and this is unlikely to change over the forecast period.
The debate on smoking areas was still alive in 2020, with many groups pushing the idea of banning smoking on private residential balconies. In addition, a growing number of consumers were seeking to quit smoking cigarettes although.
Cigarettes is expected to register a further increase in volume sales over the forecast period, as consumers become more health conscious. Also, regular hikes in excise duty will discourages smokers, with another hike expected in 2021.
Existing health concerns surrounding smoking were heightened due to COVID-19, with many professionals focusing on respiratory issues, and how smokers were more vulnerable to the virus. In Lithuania, health concerns surrounding cigarette smoking were already highly publicised, prior to COVID-19, with social media being a key platform of information for consumers, discussing the increased risks of smoking.
The ongoing migrating to smokeless tobacco, e-vapour products and heated tobacco will continue over the next five years. The outbreak of COVID-19 will have acted as added motivation for some smokers, in addition to cigarette regulations, pre-existing information surrounding health concerns, and the high price points of cigarettes.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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