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Country Report

Cigarettes in

Cigarettes in Turkey

Jul 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

Cigarettes saw low growth in volume sales in 2019. This was due mainly to the decline in the rate of contraband sales as a result of ongoing efforts by officials to eradicate this problem.

The move to plain packaging comes into force, which is set to affect sales

Turkey switched to plain packaging for cigarettes and tobacco products from 5 December 2019, which is aimed at curbing sales of tobacco and discouraging smokers. Sales of the older branded packaging stopped on 5 January 2020.

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

Although company positions in cigarettes remained stable in 2019, there were some minor changes in share. Philip Morris Sabanci Pazarlama ve Satis continued to lead cigarettes in volume terms in 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, cigarettes is now expected to decline by 11% in constant 2019 value terms in light of the impact of COVID-19. This compares to a negligible decline in sales forecast in our 2019 tobacco edition.

Recovery and opportunities

After the expectation of little impact on volume sales in 2020, COVID-19 alone is not expected to have a long-term impact on sales of cigarettes either. However, other factors are expected to limit volume growth in the forecast period.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Turkey?
What are the major brands in Turkey?
What is the legislative environment like in Turkey?
What are the rates of cigarette taxation in Turkey?
Do premium, mid-price or economy cigarettes dominate in Turkey?
What is the rate of illicit trade in Turkey?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 27 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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