Executive Summary

Jul 2019
PROSPECTS
Illicit trade sales continue to fall as authorities take on the fight

Bulgaria continues to see outstanding results in the fight against cigarette illegal trade. Indeed, the country now has one of the lowest levels of illegal sales in the EU according to official sources.

Forecourt retailers continue to grow in popularity as Bulgarians hit the road

Forecourt retailers continue to emerge as a distribution channel for tobacco products, including cigarettes, with gas stations experiencing dynamic growth, especially in terms of retail area. The growing popularity of travel among Bulgarian consumers is also boosting the number of people transiting through gas stations.

Stable outlook for cigarette consumption as price hikes are limited

Bulgaria has one of the highest levels of adult smoking prevalence rates in the EU. The country also has a particularly high smoking prevalence rate among female consumers, with slim and ultra slim cigarettes thus proving popular due to their more elegant image.

COMPETITIVE LANDSCAPE
Heavy promotional activity by cigarette brand owner KT International

In Bulgaria, point of sale advertising and marketing is not yet banned. Tobacco brand owners like KT International are taking advantage of this to invest in marketing activity, with popular point of sale tactics including the offering of digital screens at cashiers featuring new launches.

BAT streamlines portfolio

Following the acquisition of Bulgartabac in 2017, BAT became a strong leader within cigarettes in Bulgaria, offering a vast brand portfolio. In 2018, the company focused on streamlining its products by migrating some legacy Bulgartabac brands under its Rothmans umbrella brand.

Focus on next generation products helps fuel strong growth for Phillips Morris

Phillips Morris posted outstanding growth in cigarettes in 2018, with the company pioneering the introduction of heated tobacco products under its breakthrough smoke-free IQOS range. The new heated tobacco technology targets adult smokers who want to quit smoking or switch to reduced harm alternatives.

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Cigarettes in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Bulgaria?
  • What are the major brands in Bulgaria?
  • What is the legislative environment like in Bulgaria?
  • What are the rates of cigarette taxation in Bulgaria?
  • Do premium, mid-price or economy cigarettes dominate in Bulgaria?
  • What is the rate of illicit trade in Bulgaria?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Illicit trade sales continue to fall as authorities take on the fight
Forecourt retailers continue to grow in popularity as Bulgarians hit the road
Stable outlook for cigarette consumption as price hikes are limited

COMPETITIVE LANDSCAPE

Heavy promotional activity by cigarette brand owner KT International
BAT streamlines portfolio
Focus on next generation products helps fuel strong growth for Phillips Morris

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Tobacco recovers from recent challenges to post moderate growth
Strong market potential, despite declining population and low incomes
Point of sale marketing and outdoor advertising help to boost sales
Outstanding growth registered by forecourt retailers
Scope to boost sales by embracing premiumisation trend

OPERATING ENVIRONMENT

Legislation
Legislative overview
Anti-tobacco initiative
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Electronic cigarettes
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources