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Country Report

Cigarettes in

Cigarettes in Georgia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

The significant growth of prices and tax for cigarettes caused a drop in sales that was much lower than anticipated for 2019. Illicit trade had already been rising in 2017 and 2018 due to this growth in price but surged in 2019 due to new taxation laws that were introduced in January 2019.

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Demand for non-filter cigarettes dropped significantly in 2019 as excise taxes became equal for both filter and non-filter cigarettes. Before this taxation was imposed, non-filter cigarettes were considerably cheaper than filtered cigarettes.

Phillip Morris International remains leading player in 2019 due to wide range of prices

Regardless of a drop in overall cigarettes sales, Phillip Morris International remained the leader in 2019. Philip Morris International overtook Japan Tobacco in 2017 to take the lead in cigarettes and continued to lead in 2018 and 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of cigarettes are now expected to record a 2% constant 2019 value fall in light of the impact of COVID-19. This compares to a 5% fall in sales forecast for 2020 in our 2019 edition of tobacco.

Recovery and opportunities

Over the forecast period, consumers are likely to become more aware of their health. With the recognisable link between physical and mental health and an ever-growing gym-culture, some consumers will begin to question their smoking habits and seek reduced harm alternatives such as e-vapour products.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Georgia?
What are the major brands in Georgia?
What is the legislative environment like in Georgia?
What are the rates of cigarette taxation in Georgia?
Do premium, mid-price or economy cigarettes dominate in Georgia?
What is the rate of illicit trade in Georgia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Phillip Morris International remains leading player in 2019 due to wide range of prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 27 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Phillip Morris International remains leading player in 2019 due to wide range of prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Phillip Morris International remains leading player in 2019 due to wide range of prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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