Competitive Landscape
Philip Morris Leverages Brand Strength to Widen Lead
Cigarettes in Georgia is highly concentrated, with the largest three companies accounting for over three-quarters of retail volume in 2025. Philip Morris International Inc holds the leading position with a 38% retail volume share, with a continued expansion over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Georgia?
- Which are the leading brands in Cigarettes in Georgia?
- How are products distributed in Cigarettes in Georgia?
- Which category is the most heavily taxed in Georgia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Georgia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Georgia - Category analysis
Key Data Insights
Cigarettes Summary
Smokers Reduce Cigarette Intake as Alternatives Gain Favour
Plain Packaging Weakens Brand Appeal
Smokers Continue to Shift to Nicotine Alternatives
Plain Packaging Turns Price into the Decisive Factor at Retail
Philip Morris Leverages Brand Strength to Widen Lead
Convenience Stores and Small Local Grocers Lead Retail
Legal Restrictions Keep Cigarette Sales Offline
Nicotine in Georgia - Industry Overview
2025 Developments
Key Data Insights
Ongoing Decline in Nicotine Volume
Smokers Adopt Heated Tobacco and Pouches as Loyalty Erodes
Smokers Combine Nicotine Formats as Cigarettes Lose Relevance
Philip Morris Leverages Brand Strength and Innovation to Expand Lead
Specialised Shops Lead Retail While E-Commerce Remains Prohibited
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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