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Country Report

Cigarettes in

Cigarettes in Georgia

21 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Excise tax on cigarettes increased by 64% in 2017, which resulted in a significant drop in volume consumption. Excise tax increased again in 2018 and negative retail volume growth is set to continue over the forecast period.

Vapour products another obstacle to cigarettes’ performance

Vapour products appeared to be an obstacle to the expansion of cigarettes in Georgia. The relatively newly launched vapour products continued to register double-digit retail current value growth in 2017 and attracted some consumers of cigarettes.

Smoking ban to push down sales of cigarettes

The ban on smoking in public came into effect on 1 May 2018. The effect of the ban is not expected to be immediate but cigarette consumption is expected to reduce over the forecast period.

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Japan Tobacco Inc retained its leading position in cigarettes in Georgia in 2017, as its portfolio covered mid-priced and premium segments. However, the dramatic increase in excise tax caused consumers switch to cheaper products, which affected mid-priced brands such as Winston and Camel.

Lower excise tax on non-filtered cigarettes benefits local players

The increased excise tax from 1 January 2017 did have an effect on cigarettes in Georgia, particularly on mid-priced cigarettes as some lower-income consumers had to switch to economy cigarettes. Local producer Georgian Tobacco Mfg Ltd benefitted from that trend thanks to its popular Pirveli brand in the economy segment.

Phillip Morris International Inc’s retail volume share increases further

Phillip Morris International Inc continued to recover from the supply issues of 2016 and 2017. Due to a legal dispute between Phillip Morris International Inc and local, Georgian distributor Omega 2, LLC, all the brands of Phillip Morris International Inc first got expensive very quickly and afterwards disappeared at all.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Georgia?
What are the major brands in Georgia?
What is the legislative environment like in Georgia?
What are the rates of cigarette taxation in Georgia?
Do premium, mid-price or economy cigarettes dominate in Georgia?
What is the rate of illicit trade in Georgia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Georgia - Category analysis

HEADLINES

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Vapour products another obstacle to cigarettes’ performance

Smoking ban to push down sales of cigarettes

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Lower excise tax on non-filtered cigarettes benefits local players

Phillip Morris International Inc’s retail volume share increases further

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Vapour products another obstacle to cigarettes’ performance

Smoking ban to push down sales of cigarettes

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Lower excise tax on non-filtered cigarettes benefits local players

Phillip Morris International Inc’s retail volume share increases further

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Georgia - Category analysis

HEADLINES

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Vapour products another obstacle to cigarettes’ performance

Smoking ban to push down sales of cigarettes

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Lower excise tax on non-filtered cigarettes benefits local players

Phillip Morris International Inc’s retail volume share increases further

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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