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Country Report

Cigarettes in

Cigarettes in Georgia

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

Having plunged by almost a third during 2019, after a significant tax increase led to a surge in cross-border cigarette smuggling, retail volume sales of cigarettes rebounded during 2020. Sales of unpackaged smoking tobacco were banned, and as a result, many consumers came back to cigarettes.

After booming during 2019, illicit trade continues to expand

Having expanded significantly during 2019, Illicit trade in cigarettes continued to grow in importance in Georgia during 2020, in spite of restrictions on movement introduced in an effort to reduce the level of COVID-19 infection in the country. Illicit trade had already been rising earlier in the review period, but it surged during 2019 due to new taxation laws that were introduced in January 2019.

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

Phillip Morris International Inc reinforced its leadership position in cigarettes during 2020, with almost twice the retail volume share of Japan Tobacco Inc – its closest rival. Philip Morris International Inc overtook Japan Tobacco in 2017 after it launched the Phillip Morris and Bond Street brands.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Georgia?
What are the major brands in Georgia?
What is the legislative environment like in Georgia?
What are the rates of cigarette taxation in Georgia?
Do premium, mid-price or economy cigarettes dominate in Georgia?
What is the rate of illicit trade in Georgia?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

After booming during 2019, illicit trade continues to expand

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

RECOVERY AND OPPORTUNITIES

Growth in illicit trade will weigh heavily on retail volume sales of cigarettes

Heightened health awareness will negatively impact demand for cigarettes

Display regulations will be tightened

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2015-2020
Table 2 Sales of Cigarettes by Category: Value 2015-2020
Table 3 Sales of Cigarettes: % Volume Growth 2015-2020
Table 4 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 5 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 8 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 9 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 10 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 11 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 14 Forecast Sales of Cigarettes: Volume 2020-2025
Table 15 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2015-2020
Table 25 Sales of Tobacco by Category: Value 2015-2020
Table 26 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 27 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 29 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cigarettes in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

After booming during 2019, illicit trade continues to expand

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

After booming during 2019, illicit trade continues to expand

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

RECOVERY AND OPPORTUNITIES

Growth in illicit trade will weigh heavily on retail volume sales of cigarettes

Heightened health awareness will negatively impact demand for cigarettes

Display regulations will be tightened

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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