Shisha is providing stiff competition for the cigarettes category in Cameroon. This is particularly the case amongst younger adult smokers, who are now driving shisha sales.
British Imperial Tobacco’s Lambert & Butler brand continued to experience an above average rate of decline in 2021 not because it was less in demand than other brands but because of product scarcity. The brand is widely unavailable, which was the main reason its price per unit increased in 2019.
The new brand, Esse Change, is making significant inroads in the Cameroonian market and it is expected to be a major disruptor. The brand’s price per packet has already been reduced from XAF750 to XAF500 to make it more competitive.
Parliament passed a bill authorising the head of state to ratify three protocols aimed at regulating the tobacco industry, and they were indeed ratified in June 2020. If everything goes according to plan, the regulatory measures are expected to go immediately into the implementation phase once final details have been ironed out.
A 2019 survey on illicit trade in tobacco conducted by the World Health Organization revealed that the illicit sector is projected to reach 41% of the total market if stringent measures are not put in place. The porous land border between Cameroon and Nigeria is a major problem as it allows contraband to flow into the country.
The population of Cameroon is growing steadily and almost half of the population is below 30 years of age. It has been observed by both industry experts and public officials that there is a significant increase in smoking amongst younger adults and its only expected to continue growing.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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