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Country Report

Cigarettes in

Cigarettes in Switzerland

21 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cigarette consumption stabilises

The decline in cigarette retail volume sales in 2017 was lower than the review period average. Smoking prevalence remained almost unchanged over the same period, reflecting the fact that a hard core group of smokers, consisting of nearly two million people or a quarter of the Swiss population, continue to maintain their tobacco habit, mainly cigarette smoking, in spite of strict legislation and numerous anti-smoking campaigns.

Illicit cigarettes not in strong demand

Cigarettes prices in Switzerland are much higher than in neighbouring countries but illicit cigarette volume sales in Switzerland fell in 2017. The main reason for this was that average earnings in Switzerland are also high and as a result smokers are able to afford the country’s high cigarette prices.

Internet retailing accounts for a low share of sales

Internet retailing continued to account for just a small share of cigarette volume sales in 2017. The main reason for this is that Swiss consumers continue to prefer to buy cigarettes from traditional retailers such as discounters, supermarkets and kiosks.

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Philip Morris, British American Tobacco and Japan Tobacco International together continued to lead cigarettes in 2017. Cigarette smokers are very loyal and emotionally attached to the brands they smoke, which often tend to be the leading brands of these three multinationals.

Category witnesses the launch of the first hemp cigarette in Switzerland

Under the Heimat brand, Koch & Gsell launched Switzerland’s first legal cigarette containing 4g of organic hemp in July 2017, which is mixed with tobacco grown in Switzerland. The product is being sold through leading retailers such as Coop, Denner and k-kiosk and so is enjoying national distribution.

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Samples

Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Switzerland?
What are the major brands in Switzerland?
What is the legislative environment like in Switzerland?
What are the rates of cigarette taxation in Switzerland?
Do premium, mid-price or economy cigarettes dominate in Switzerland?
What is the rate of illicit trade in Switzerland?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cigarette consumption stabilises

Illicit cigarettes not in strong demand

Internet retailing accounts for a low share of sales

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Category witnesses the launch of the first hemp cigarette in Switzerland

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tobacco registers a moderate decline in 2017

Alternatives to cigarette smoking are changing the marketplace

Traditional tobacco categories remain highly concentrated

Traditional distribution channels remain popular

A better performance expected from tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Cigarette consumption stabilises

Illicit cigarettes not in strong demand

Internet retailing accounts for a low share of sales

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Category witnesses the launch of the first hemp cigarette in Switzerland

Samples

Overview

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Table of Contents

Cigarettes in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cigarette consumption stabilises

Illicit cigarettes not in strong demand

Internet retailing accounts for a low share of sales

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Category witnesses the launch of the first hemp cigarette in Switzerland

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tobacco registers a moderate decline in 2017

Alternatives to cigarette smoking are changing the marketplace

Traditional tobacco categories remain highly concentrated

Traditional distribution channels remain popular

A better performance expected from tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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