Little volume growth potential remains for cigarettes on a per capita basis in a highly mature market, with a growing proportion of smokers expected to switch to alternative nicotine products. In addition, the progressive return to normality in terms of mobility is set to lead cigarettes to follow the trend observed during the review period, which means a move away from cigarettes towards cheaper alternatives such as fine cut tobacco.
In the forecast period, strong competition is expected for cigarettes from so-called “reduced-risk products” (RRP), such as smokeless tobacco and e-vapour products. In recent years, e-vapour products have become a very popular aid to stop smoking in Switzerland.
Tobacco control associations in Switzerland are asking for further laws to limit sales of cigarettes, for example by increasing the price of a packet of cigarettes. These associations argue that since young people are more price-sensitive than the rest of the population, increasing the price of cigarettes will limit the number of new smokers.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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