In 2020, sales of cigarettes recorded volume growth of 4%, with current value growth of 6%. These results are heightened compared to 2019 when volume growth declined by 3%, and value sales declined by 1%.
In March 2020, Switzerland put a lockdown in place. While certain channels, such as vending and bar-tobacconists, were negatively affected due to the closures of bars, tobacco kiosks and e-commerce remained in operation, aiding sales.
In Switzerland, the cigarettes market has fewer restrictions in terms of both advertisement and product innovation. For example, flavoured cigarettes have not been banned in the country, contrary to what has taken place in countries within the EU, which have been bound to the Tobacco Products Directive since 2014.
Following an uplift in both volume and value growth in 2020, a decline in both areas is predicted from 2021. With the lockdown period boosting the stockpiling of goods, this driver of growth for 2020 will not be in place for the forecast period, and both the forecast value and volume CAGR is expected to be negative.
Although habitual smokers tend to prioritise smoking in their budgets, disposable incomes will inevitably be constrained as the country enters its recovery phase. This will lead some smokers to continue to favour lower-priced brands over premium formats over the forecast period.
E-vapour products will also continue to be used as an aid to quit smoking cigarettes over the forecast period, with consumers migrating from cigarettes to these offerings. However, unlike in other countries, heated tobacco seems to have taken the lead in Switzerland as the first step in quitting cigarettes.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigarettes research and analysis database.
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