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Learn moreJul 2019
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There has been increasing concern about the continued distribution of menthol cigarettes. Menthol cigarettes have been gaining volume share, whilst regular cigarettes have seen their share decline.
Increasing taxes and rising cigarette upcharge rates imposed by manufacturers to combat declining volume sales have slowly been altering the price band distribution within cigarettes. Economy cigarettes saw a small share increase in 2018, and discounters saw strong retail volume distribution growth.
Cigarette smoking amongst adults in the US was at its lowest point in history in 2018. Increasing regulation, rising public awareness and the growth of vaping prevalence have consistently brought down smoking rates each year for decades.
Natural American Spirit from Santa Fe Natural Tobacco Co was the only brand to experience consistent volume growth in the review period. A large part of its success originates from smokers switching from other brands, because of the perception that Natural American Spirit is “less harmful” and “organic”, and is advertised as additive-free and natural.
Philip Morris USA (Altria Group) continued to lead cigarettes in retail volume terms in 2018. Its top brand Marlboro continued to account for the largest volume share, and saw share growth in 2018.
Whilst e-vapour products accounts for a much smaller share of sales of tobacco than cigarettes, its share is growing rapidly, and each year poses more of a threat to sales of cigarettes. As smoking prevalence falls, e-vapour products are absorbing much of the loss, leading to the increased prevalence of vaping.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.