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Country Report

Cigarettes in

Cigarettes in the US

Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Menthol faces major scrutiny

There has been increasing concern about the continued distribution of menthol cigarettes. Menthol cigarettes have been gaining volume share, whilst regular cigarettes have seen their share decline.

Economy brands gain appeal

Increasing taxes and rising cigarette upcharge rates imposed by manufacturers to combat declining volume sales have slowly been altering the price band distribution within cigarettes. Economy cigarettes saw a small share increase in 2018, and discounters saw strong retail volume distribution growth.

Smoking rates on a steady decline

Cigarette smoking amongst adults in the US was at its lowest point in history in 2018. Increasing regulation, rising public awareness and the growth of vaping prevalence have consistently brought down smoking rates each year for decades.

COMPETITIVE LANDSCAPE

Natural American Spirit stays ahead of the game

Natural American Spirit from Santa Fe Natural Tobacco Co was the only brand to experience consistent volume growth in the review period. A large part of its success originates from smokers switching from other brands, because of the perception that Natural American Spirit is “less harmful” and “organic”, and is advertised as additive-free and natural.

Altria Group looks to the future with e-vapour investments

Philip Morris USA (Altria Group) continued to lead cigarettes in retail volume terms in 2018. Its top brand Marlboro continued to account for the largest volume share, and saw share growth in 2018.

Major manufacturers adopt new strategies

Whilst e-vapour products accounts for a much smaller share of sales of tobacco than cigarettes, its share is growing rapidly, and each year poses more of a threat to sales of cigarettes. As smoking prevalence falls, e-vapour products are absorbing much of the loss, leading to the increased prevalence of vaping.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in USA?
What are the major brands in USA?
What is the legislative environment like in USA?
What are the rates of cigarette taxation in USA?
Do premium, mid-price or economy cigarettes dominate in USA?
What is the rate of illicit trade in USA?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in the US - Category analysis

HEADLINES

PROSPECTS

Menthol faces major scrutiny

Economy brands gain appeal

Smoking rates on a steady decline

COMPETITIVE LANDSCAPE

Natural American Spirit stays ahead of the game

Altria Group looks to the future with e-vapour investments

Major manufacturers adopt new strategies

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Consumers cut consumption, whilst prices rise

Cigarette manufacturers turn their attention towards e-vapour products

Altria Group invests in the future with JUUL, and IQOS release

Internet retailing and discounters grow as consumers seek variety and lower cost

Regulation means uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigarettes in the US

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Executive Summary

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PROSPECTS

Menthol faces major scrutiny

Economy brands gain appeal

Smoking rates on a steady decline

COMPETITIVE LANDSCAPE

Natural American Spirit stays ahead of the game

Altria Group looks to the future with e-vapour investments

Major manufacturers adopt new strategies

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cigarettes in the US - Category analysis

HEADLINES

PROSPECTS

Menthol faces major scrutiny

Economy brands gain appeal

Smoking rates on a steady decline

COMPETITIVE LANDSCAPE

Natural American Spirit stays ahead of the game

Altria Group looks to the future with e-vapour investments

Major manufacturers adopt new strategies

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Consumers cut consumption, whilst prices rise

Cigarette manufacturers turn their attention towards e-vapour products

Altria Group invests in the future with JUUL, and IQOS release

Internet retailing and discounters grow as consumers seek variety and lower cost

Regulation means uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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