After seeing marginal volume growth in 2020, in 2021 volumes fell to below the pre-pandemic level. However, the price per stick rose due to inflationary pressures, leading to an increase in retail current value terms despite the volume decline.
As people continued to spend more time at home in 2021, looking at how home solitude impacted smoking behaviour proves interesting. According to Euromonitor International’s 2022 Nicotine Survey data, just over half of cigarette smoking respondents self-reported no change in smoking behaviour due to the pandemic.
Premium brands accounted for by far the highest share of volume sales in 2021, followed by economy, and then mid-priced. In 2020, more customers shifted to purchasing trusted premium brands, increasing the share of this price segment, which was to the detriment of economy brands in particular.
In April 2022, the FDA proposed new product standards to ban menthol as a characterising flavour in cigarettes. All other flavoured cigarettes were previously banned in 2009.
Cigarettes is still by far the most popular method of consuming nicotine, and though its prevalence is declining overall, its relationship to alternative products, such as e-vapour products, oral nicotine, and heated tobacco, is changing. Growth remained slow for e-vapour products in 2021, which has been the product most used by consumers to replace or complement cigarettes.
Inflation rose in 2021, and this has continued in 2022. The exceptional levels of inflation being experienced in 2022 weigh on purchasing decisions and can begin to affect categories such as cigarettes, which are traditionally less price-sensitive.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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