In 2018, cigarettes saw a further decrease in retail volume sales. While prices, health awareness and the popularity of alternatives like e-vapour products grew, the decline was slower than in 2017.
Despite the decline in volume sales terms, cigarettes remains an active category in tobacco in Guatemala. This is largely due to the efforts of the two dominant companies, although Distribuidora Alcazaren, an important liquor and wine distributor, has started to import Camel cigarettes, which it distributes mainly in Guatemala City via independent small grocers and forecourt retailers.
The illicit trade in cigarettes is encouraged by inconsistent controls by the authorities. Indeed, regulators targeting illicit cigarettes were said to have decreased their controls in 2018.
Tabacalera Centroamericana consolidated its leading position in cigarettes in retail volume share terms in 2018. The company sells Philip Morris International’s brands, such as Marlboro, Rubios, L&M and Diplomat, in Guatemala.
Both Tabacalera Centroamericana and British American Tobacco offer flavour capsule cigarettes, which have become strong innovation drivers in Guatemala. All leading brands, including Marlboro, L&M, Lucky Strike and Pall Mall include flavour capsule cigarettes in their portfolios.
Mass-media marketing is absent from cigarettes in Guatemala. Therefore, the key players Tabacalera Centroamericana and British American Tobacco continue to rely on point-of-sale advertising materials, such as posters, and special displays, to promote their products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Guatemala market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.