Executive Summary

Jul 2019
PROSPECTS
Slower, but significant volume decline in 2018

In 2018, cigarettes saw a further decrease in retail volume sales. While prices, health awareness and the popularity of alternatives like e-vapour products grew, the decline was slower than in 2017.

Widening presence of cigarettes, with traditional channels most popular

Despite the decline in volume sales terms, cigarettes remains an active category in tobacco in Guatemala. This is largely due to the efforts of the two dominant companies, although Distribuidora Alcazaren, an important liquor and wine distributor, has started to import Camel cigarettes, which it distributes mainly in Guatemala City via independent small grocers and forecourt retailers.

Illicit trade hinders cigarettes sales

The illicit trade in cigarettes is encouraged by inconsistent controls by the authorities. Indeed, regulators targeting illicit cigarettes were said to have decreased their controls in 2018.

COMPETITIVE LANDSCAPE
Duopoly in cigarettes thanks to strong brand loyalty

Tabacalera Centroamericana consolidated its leading position in cigarettes in retail volume share terms in 2018. The company sells Philip Morris International’s brands, such as Marlboro, Rubios, L&M and Diplomat, in Guatemala.

Innovation through flavour widens appeal

Both Tabacalera Centroamericana and British American Tobacco offer flavour capsule cigarettes, which have become strong innovation drivers in Guatemala. All leading brands, including Marlboro, L&M, Lucky Strike and Pall Mall include flavour capsule cigarettes in their portfolios.

Marketing legislation leaves some room for manoeuvre

Mass-media marketing is absent from cigarettes in Guatemala. Therefore, the key players Tabacalera Centroamericana and British American Tobacco continue to rely on point-of-sale advertising materials, such as posters, and special displays, to promote their products.

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Cigarettes in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Guatemala?
  • What are the major brands in Guatemala?
  • What is the legislative environment like in Guatemala?
  • What are the rates of cigarette taxation in Guatemala?
  • Do premium, mid-price or economy cigarettes dominate in Guatemala?
  • What is the rate of illicit trade in Guatemala?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Guatemala - Category analysis

HEADLINES

PROSPECTS

Slower, but significant volume decline in 2018
Widening presence of cigarettes, with traditional channels most popular
Illicit trade hinders cigarettes sales

COMPETITIVE LANDSCAPE

Duopoly in cigarettes thanks to strong brand loyalty
Innovation through flavour widens appeal
Marketing legislation leaves some room for manoeuvre

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Further decline for cigarettes in 2018 attributed to the success of public health warnings
Vaping grows in popularity with a wide range of options to broaden appeal
International flavour to tobacco in Guatemala
Modern grocery retailers gain ground but traditional rivals dominate cigarettes
Decline in cigarettes clouds industry forecast

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources