Demand for traditional spirits, mainly soju, is expected to remain flat in South Korea over the forecast period. This will be largely due to local consumers becoming increasingly health-conscious, thereby avoiding drinks with high alcohol content.
The “zero” trend, which has gained huge success in soft drinks in South Korea, is also likely to gain further momentum in alcoholic drinks. Lotte Chilsung Beverage launched a sugar-free soju brand called Saero 257 in late 2022 as part of a “healthy pleasure” concept, with the aim of appealing to younger generations as it also has a low calorie count.
Convenience stores is set to further expand the shelf space dedicated to distilled soju. Soju is largely divided into diluted and distilled, and soju generally refers to distilled.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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