In spite of the pandemic, off-trade volume sales of spirits performed very well during 2020, with the rate of growth accelerating from the previous year, as local consumers spent more time at home. While the rate of growth in retail volume sales of spirits did decelerate during 2021, as COVID-19 restrictions were gradually relaxed, the slowdown was not significant.
Premium spirits (e.g.
The leader Intercontinental Distillers Ltd has been able to position Eagle schnapps and Chelsea London Dry gin as the leading brands in their respective categories, while it also has a relatively strong position in liqueurs with Action Bitters. During 2020, it also benefited from the use of Chelsea London Dry gin as a hand sanitiser.
Off-trade and particularly on-trade volume sales of spirits will continue to expand at a robust pace during the forecast period. This expansion will be supported by strong population growth, urbanisation growth and an anticipated post-pandemic economic rebound.
Whiskies will be the best-performing category during the forecast period, with premium offerings like Irish whiskey set to perform particularly well. This is because the type of affluent consumer who purchases these products is largely immune from inflationary pressure.
Growth in off-trade volume sales of cheaper spirits (particularly gin, bitters and dark rum) will be negatively affected by new regulations: In January 2022, the National Agency for Food and Drug Administration and Control (NAFDAC) announced that it would no longer register new brands of spirits (with 30 per cent abv or above) that have pack sizes below 200ml. Existing brands with pack sizes below 200ml will be phased out by 2024.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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