Spirits in Nigeria

Spirits in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to already dominant off-trade channel lessens the impact of Coronavirus (COVID-19) on category sales

New product development responds to the demand for more flavours, smaller pack sizes and sophisticated offerings

Pernod Ricard Nigeria performs well by catering to the need for affordability and availability during the pandemic

RECOVERY AND OPPORTUNITIES

Affluent urban consumers expected to lead search for more sophisticated and fashionable spirits

Off-trade channel set to rebound faster than the on-trade channel due to the lingering economic and health effects of COVID-19

Players may look to smaller packs to retain price-sensitive consumers

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2020

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

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