Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Spirits in

Spirits in Nigeria

28 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheaper spirits products gain popularity

The sluggish pace of Nigeria’s economic recovery led many consumers to trade down to cheaper spirits products in 2017. This trend supported strong performances by locally manufactured bitters, gin and dark rum brands.

Demand for smaller pack sizes increases

The challenging economic climate also bolstered demand for smaller pack sizes across most spirits categories in 2017. Manufacturers in cheaper categories like gin and bitters responded by offering small sachet packs, which gave their brands an advantage over more expensive products that were not available in such formats.

Whiskies and bitters perform strongly in 2017

Bitters was one of the best performing spirits categories in Nigeria in 2017. While its comparatively low price positioning ensured the category was a key destination for consumers who were trading down, it also benefited from the fact that many Nigerians perceive bitters products made with herbs to have medicinal properties.

COMPETITIVE LANDSCAPE

Two local players lead spirits in 2017

Nigeria Distilleries led spirits in total volume sales terms in 2017 thanks to its wide range of affordable brands. Its gin and schnapps products are particularly popular among spirits drinkers in Nigeria, with Seaman's Schnapps being one of its best-known brands.

Best brand range continues to gain ground

Led by Best Gin and Best Classic Whisky, Best from Tanamont Nigeria was one of the strongest performing brand ranges in spirits in 2017. Best Cream – which during the review period overtook traditional category leaders Baileys Irish Cream and Amarula to become the top brand in cream-based liqueurs – also performed well thanks to its lower price point and wide distribution coverage.

New launches strengthen consumer interest in various categories

Novel flavours were a key focus for new product development activity in spirits in 2017 as companies sought to maintain consumer interest in their brands. This was particularly the case in rum, a category where consumers often seek to cut the harsh taste of products by mixing them with soft drinks.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Nigeria?
What are the major brands in Nigeria?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Spirits in Nigeria - Category analysis

HEADLINES

PROSPECTS

Cheaper spirits products gain popularity

Demand for smaller pack sizes increases

Whiskies and bitters perform strongly in 2017

COMPETITIVE LANDSCAPE

Two local players lead spirits in 2017

Best brand range continues to gain ground

New launches strengthen consumer interest in various categories

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheaper spirits products gain popularity

Demand for smaller pack sizes increases

Whiskies and bitters perform strongly in 2017

COMPETITIVE LANDSCAPE

Two local players lead spirits in 2017

Best brand range continues to gain ground

New launches strengthen consumer interest in various categories

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Spirits in Nigeria - Category analysis

HEADLINES

PROSPECTS

Cheaper spirits products gain popularity

Demand for smaller pack sizes increases

Whiskies and bitters perform strongly in 2017

COMPETITIVE LANDSCAPE

Two local players lead spirits in 2017

Best brand range continues to gain ground

New launches strengthen consumer interest in various categories

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports