Competitive Landscape
Diageo Canada Invests in Non-Alcoholic Spirits as Corby Spirit & Wine Builds on National Heritage
Spirits in Canada is highly concentrated, with the top two players, Diageo Canada and Corby Spirit & Wine, together holding a substantial volume share in 2025. Diageo Canada maintained its lead with a 25% share, while Corby Spirit & Wine holds 20% share.
Premium Launches and Flavour Innovation Drive Brand Engagement Amid Decline
Product innovation in 2025 has been focused on both the premium and non-alcoholic spirits spaces, supporting resilience for leading brands despite overall volume decline. A standout launch was The Glenlivet 40-year-old single malt in April 2025, described as an elevated single malt creatively finished in seasoned sherry casks and bottled at cask strength at 47% ABV.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Canada?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Canada - Category analysis
Key Data Insights
Spirits Summary
Players Accelerate Non-Alcoholic Launches to Capture Shifting Demand and Stem Volume Decline
Campari Canada and Corby Spirit & Wine Target Premium and Non-Alcoholic Segments
Ungava Gin and Campari Drive Engagement with Flavour Innovation and Seasonal Launches
Premium and Non-Alcoholic Launches Reshape Consumer Choices in Spirits
E-Commerce and Channel Shifts Challenge Traditional Retail Models
Diageo Canada Invests in Non-Alcoholic Spirits as Corby Spirit & Wine Builds on National Heritage
Premium Launches and Flavour Innovation Drive Brand Engagement Amid Decline
Liquor Board Stores Lose Ground as E-Commerce and Supermarkets Gain Share
Saq’S Mini Agencies Test New Store-In-Store Experiences for Shoppers
E-Commerce Attracts Spirits Buyers with Convenience and Confidence Post-Pandemic
Alcoholic Drinks in Canada - Industry Overview
2025 Developments
Key Data Insights
Falling Consumption Drives Push into Non-Alcoholic and Premium Developments
Nolo Revolution Gains Traction across Alcoholic Drinks Categories
Innovative Flavours Engage Consumers and Drive Premiumisation
Players Seek to Capture Wellness-Oriented Consumers as Alcoholic Consumption Falls
Ontario Retailers Embrace Private Label as Distribution Reforms Reshape Pricing Strategies
Labatt Brewing Co and Molson Canada Readjust Focus on Premium and Rtd Brands
Ontario Expands Retail Access and Disrupts Liquor Board Dominance
Saq Pilots Urban Mini Agencies to Reach New Shoppers in Grocery and Convenience Stores
Loblaws and Walmart Drive E-Commerce Growth through Omni-Channel Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Off-Trade Establishments
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Spirits research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!