With a new set of consumers comprising younger adults, tastes have radically changed. Both millennials and older cohorts of Generation Z are searching for new, innovative drinks, as well those which are suitable for different occasions, which makes it more difficult to attract them to alcohol in general.
2021 was a positive year for sales of rum and vodka, two otherwise declining categories which had fallen out of favour with Chileans during the past decade. However, 2021 was the exception to an otherwise downward trajectory for both spirits, as total volume sales returned to declines in 2022 with predictions for further drops over the forecast period.
Following a record-breaking 2021, whiskies particularly suffered from economic contraction and high inflation in 2022. Similar to still red wine, whiskies is increasingly considered outdated and too complex to drink, and as such, producers are finding it difficult to attract new, younger adults.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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