Due to the ongoing recovery of the on-trade, which positively impacted the industry in 2022, consumers will continue to make up for lost time and visit places more than ever across the forecast period. A new consumption opportunity has appeared in specialised cafeterias and brunch places for spirits growth, with a clear trend of implementing open spaces and terraces.
As costs have increased due to rising inflation, it has become necessary for companies to pay more attention to product strategies to retain share and maintain consumer interest. One of the actions that will become more relevant across the forecast period is the reduction of packaging sizes.
In contrast to previous periods, companies in 2022 were more cautious with investments and launches of subcategories and brands. This was largely due to inflation that has been seen, which has had a notable impact on the price of spirits, causing many to have a double-digit price increase.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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