The reopening of Malaysia’s international borders in April 2022 resulted in an influx of foreign tourists which helped to boost sales of spirits, with tourists generally preferring to drink spirits at din-in restaurants, bars and nightclubs. Although it may take some time before tourist numbers return to pre-pandemic levels the recovery should nonetheless propel the growth of spirits which is seen to have strong growth potential.
As demand for spirits grows both through the on-trade and the off-trade it is expected that the competition will intensify with new and existing brands likely to have to fight for share. As such, leading players like Pernod Ricard Malaysia Sdn Bhd and Moët Hennessy Diageo Malaysia Sdn Bhd, among others, are anticipated to focus on organising aggressive seasonal marketing campaigns to drive sales.
Importers like Albert Wines & Spirits (M) Sdn Bhd, Muihua Sdn Bhd, Winepak Corp Sdn Bhd and Luen Heng Agency Sdn Bhd are predicted to expand the variety of products and brands of spirits that they import to Malaysia over the forecast period. Meanwhile, they are also likely to phase out brands such as Drambuie, Grand Marnier, and Southern Comfort that are always out of stock.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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