Anticipated volume sales growth in the spirits category remains limited in the forecast period. There is a continued shift towards healthier lifestyles and a preference for lighter and non alcoholic beverages.
The pricing landscape for spirits is poised to be a topic of interest in the coming years. Price increases in the off-trade channel were relatively modest compared to other sectors in the food and beverage industry, which experienced double-digit inflation.
Non alcoholic spirits are projected to outpace other spirits categories in terms of volume growth during the forecast period. However, the prospects for substantial growth remain limited due to the strong preference for alcoholic beverages among Austrian consumers and the relatively higher price point compared to other non alcoholic alternatives.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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