Spirits should see volume growth stagnate as the forecast period progresses. Latvia’s working adult population is decreasing, putting a squeeze on the potential consumer base.
Spirits that are popular for mixing are expected to continue gaining share over the forecast period, including gin, tequila, rum and whiskey. The shift towards lower ABV ratings is driving consumers away from consuming pure alcohol.
Vodka is the largest category in spirits and remains a popular choice among older generations and consumers who seek a strong drink. Vodka has lost its strong reputation as a mixer in Latvia, due to its old-fashioned image.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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