Off-trade volumes of spirits are expected to decline during 2023, followed by a fairly static performance throughout the remainder of the forecast period. With pandemic concerns having generally subsided, Swedes are expected to return to their normal lifestyles, and this will include drinking fewer spirits within the home.
Non-alcoholic spirits is expected to be the most dynamic product area within spirits during the forecast period, albeit from a low base. Consumers will continue to become more mindful of their drinking habits which, in turn, will push them into reducing their alcohol intake.
While accounting for a relatively low overall share of sales in total volume terms, craft and organic spirits are attracting interest from Swedish consumers looking for products which are perceived to be more natural and sustainable, while they are also gaining support from Systembolaget. A growing number of small, local distillers are also offering small-batch, craft and organic spirits, many of which promote the use of local and regional ingredients.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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