Candy shots continued to gain popularity in Sweden, with sales increasing at a faster rate in 2018 than had been expected a year earlier. The flagship brand in the category is Små, which was available in several flavours, such as Små Sure Cola, Små Sure Äpple, Små Sure Melon or Små Sure Blåbär.
Other liqueurs recorded the strongest total volume sales growth in 2018. The category was clearly driven by candy shots, mainly by the above-mentioned Små, which became the best-selling brand in its category.
According to Systembolaget, volume sales of organic spirits grew by almost 14% in 2018, much faster than the overall spirits growth rate, meaning there was a continued shift towards sales of organic spirits in 2018. Nearly 5% of all spirits sold through Systembolaget was organic in volume terms.
Altia Sweden remained the clear leader in spirits in 2018. The strong position of Altia Sweden is the result of the acquisition of several Pernod Ricard Sweden brands in 2009.
Volume sales of craft spirits continued to grow in Sweden, however their share remained relatively small. The biggest craft distilleries in Sweden are Mackmyra Svensk Whisky, Box Destilleri, Hernö Gin and Backafallsbyn.
As spirits are very expensive in Sweden, due to high excise tax, many opt to drive abroad, mainly Germany, and do their shopping there. Due to the customs union in the EU, a person can bring spirits from abroad for private consumption.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spirits in Sweden market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.