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Country Report

Spirits in

Spirits in Norway

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Craft wave continuing to impact spirits

The craft trend pioneered by microbreweries and interest in local food noticeably extended to spirits in Norway in the second half of the review period, with craft products, although still small in total volume terms, consistently taking share. This has especially been the case in spirits that are commonly less demanding in terms of production capabilities and maturation times, such as gin, vodka and aquavit, as producers can more easily cater to consumer trends owing to shorter times to market.

Consistent decline in brandy and cognac continues to impact the overall development of spirits

Brandy and cognac are fairly mature within spirits, and the consistent decline in these categories continues to restrain overall volume growth due to their size. Both brandy and cognac are often no longer chosen by consumers as a result of their perceptions as being old-fashioned, as well as due to facing increasing competition from other types of brown spirits, including dark rum and single malt Scotch.

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Arcus maintained its leading position in spirits, helped particularly by a solid foothold in the Scandinavian spirit aquavit as well as in vodka. The company struggled over the review period owing to the steady decline in cognac, in which the company has a considerable share.

Altia increases its share in spirits

Altia Norway AS recorded a dynamic performance in volume terms in spirits in 2018. This was supported by growth for the Explorer vodka brand, which was part of Vinmonopolet’s main selection and carries a strong value-for-money proposition.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Norway?
What are the major brands in Norway?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Norway - Category analysis

HEADLINES

PROSPECTS

Craft wave continuing to impact spirits

Consistent decline in brandy and cognac continues to impact the overall development of spirits

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Altia increases its share in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2018

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Norway records volume growth in 2018

Cross-border trade remains a top concern for the industry

Increased consolidation, with the exception of spirits

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Moderate volume growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Spirits in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Craft wave continuing to impact spirits

Consistent decline in brandy and cognac continues to impact the overall development of spirits

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Altia increases its share in spirits

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Overview

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Table of Contents

Spirits in Norway - Category analysis

HEADLINES

PROSPECTS

Craft wave continuing to impact spirits

Consistent decline in brandy and cognac continues to impact the overall development of spirits

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Altia increases its share in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Norway records volume growth in 2018

Cross-border trade remains a top concern for the industry

Increased consolidation, with the exception of spirits

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Moderate volume growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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