Off-trade volume sales of spirits are set to decline strongly in 2023, albeit more slowly than in the preceding year. The main factors constraining growth include the further resumption of cross-border trade (which is expected to return to the levels seen before the COVID-19 crisis in 2023), the growth of international travel (especially during the summer), and the high levels of consumer budget consciousness due to inflation, waning purchasing power and the general climate of economic uncertainty.
Weak on-trade growth is expected for 2023 as consumers remain cautious in their spending. The prices of alcoholic drinks, particularly spirits, in bars and restaurants in Norway is very high compared to most other European markets.
The market for non alcoholic spirits is expected to grow going forward. Non alcoholic spirits products were available in all Vinmonopolet stores for the last couple of years of the review period, placed on shelves with other non alcoholic drinks near the exit of the shops.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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