Spirits in Norway

Spirits in Norway - Category analysis

HEADLINES

PROSPECTS

Spirits records an uneven performance

Norwegian Aquavit drinkers remain conservative, despite dynamic innovation

Domestic craft gin becomes more popular

COMPETITIVE LANDSCAPE

Arcus continues to lead spirits

Interbev AS records dynamic performance despite overall decline

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sees volume decline as beer and wine record weak performances

Cross-border trade increases strongly

Increased competition and less consolidation

Retailer’s controversial strategy backfires after dropping beer suppliers

Trends in craft, local foods and hybrid products set to underpin forecast period performance

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 4 Research Sources

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