Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Spirits in

Spirits in Norway

May 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Off-trade drives very healthy volume growth

Spirits benefitted from COVID-19, due to the strong performance of off-trade channels. As well as benefitting from the disruption of on-trade, retail channels also benefitted from the disruption in duty fee and the cessation of non-essential travel to Sweden, where consumers often buy spirits through off-trade channels.

Merger of Arcus and Altia announced

During 2020 it was announced that Norway’s largest player in spirits, Arcus Norway, will merge with the Finnish corporation Altia (Altia’s Norwegian branch Altia Norway is the ranked player in spirits in Norway). A key motivation for the merger is international expansion outside of the companies’ home markets, with a focus on giving the Nordic spirit Aquavit (a products in which Arcus and Altia are number 1 and 2, respectively, in the Norwegian market) more international exposure.

Sustainability will drive product development, thanks to Vinmonopolet

In 2019, retailer Vinmonopolet enforced stricter demands upon new products with plastic or aluminium packaging, having them become part of the deposit scheme run by Infinitum in Norway, where the customer can return the bottle at any of the 12,000 collection point across the country. Although this has mostly affected wine, in spirits, there are notable examples, such as Amundsen Expedition Klar Vinter in aquavit and Leyrat VSOP Single Estate Reserve in Cognac, which are now found in plastic bottles, that are part of the deposit scheme.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Norway?
What are the major brands in Norway?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Spirits in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade drives very healthy volume growth

Merger of Arcus and Altia announced

Sustainability will drive product development, thanks to Vinmonopolet

RECOVERY AND OPPORTUNITIES

Only moderate growth over forecast period

Premium gains value share

Whisk, rum and gin drive volume growth over forecast period

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2020

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Off-trade drives very healthy volume growth

Merger of Arcus and Altia announced

Sustainability will drive product development, thanks to Vinmonopolet

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Spirits in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade drives very healthy volume growth

Merger of Arcus and Altia announced

Sustainability will drive product development, thanks to Vinmonopolet

RECOVERY AND OPPORTUNITIES

Only moderate growth over forecast period

Premium gains value share

Whisk, rum and gin drive volume growth over forecast period

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports