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Learn moreSep 2020
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In 2019 the spirits category, like beer, was stimulated by the increasing popularity of craft products. Craft gin was gaining momentum as smaller craft producers entered traditional retail outlets.
Meanwhile, local flavour drove innovation in craft rum, as brewers drew inspiration from indigenous marula flavour to develop “the Zulu rum”. Furthermore, towards the end of the review period Savanna introduced Savanna Blackbeard, a cider infused with rum.
Brandy performance was muted in 2019. Klipdrift and Richelieu remained stable, but Viceroy slowed down after several years of share growth.
On-trade volume sales of spirits are expected to fall by 41% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
Interest in craft non-alcoholic gin has soared during South Africa’s lockdown period. Of particular note is the fact that non-alcoholic gin launched at the end of the review period, called Abstinence, appeals to consumers, many of whom are purchasing these products online due to the channel’s convenience.
While remaining in negative growth territory over the forecast period, gin and rum are anticipated to see healthier performances than other categories, as the already apparent craft products seen in recent years develop further. It is anticipated that rum could be the next strong developer within the spirits category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spirits in South Africa market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.