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Country Report

Spirits in

Spirits in South Africa

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Competition to intensify between local and international manufacturers

Craft spirits are expected to gain momentum (albeit from a low base) during the forecast period, as local manufacturers expand their portfolios to attract a smaller niche. The trend will boost opportunities in categories like tequila, with microdistilleries benefiting from expansion of the local agave industry.

Other blended Scotch whisky to remain the leading category in spirits

Despite a gradual shift to categories like single malt Scotch whisky, other blended Scotch whisky is expected to remain the dominant type of product in whiskies in South Africa. This is thanks to the equity of mainstream brands like J&B, as well as extended distribution channels enjoyed by leading players like Diageo.

Premiumisation to drive demand from millennials

With millennials increasingly being exposed to international trends, manufacturers are expected to restructure their portfolios in response to demand for lifestyle products. Hence, mainstream categories like cane and other distilled beverages might go out of fashion, whereas variants like cognac will continue to gain momentum.

COMPETITIVE LANDSCAPE

Brandy re-emerges after years of stagnation

Brandy posted remarkable growth in 2017, after the stagnation recorded over the past five years. This performance was partly attributed to the combined effects of economic constraints and the brand depreciation witnessed during the first quarter of the year, with imported whiskies becoming increasingly expensive, whereas locally produced brandy continued to offer better value for money.

Diageo maintains leadership in 2017

Diageo South Africa continued to dominate spirits, despite intensified competition. The company was mostly challenged in vodka, with Smirnoff 1818, which saw its cost leadership driving sales during the economic contraction in 2016, steadily suffering from consumers’ interest in more premium ranges during the review period.

Craft gin boosts awareness in mainstream products

Gin recorded the strongest performance in 2017, as product innovation in craft variants triggered attention in the category. Newly introduced products were often positioned as premium, with flora and botanical ranges gaining shelf space.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in South Africa?
What are the major brands in South Africa?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in South Africa - Category analysis

HEADLINES

PROSPECTS

Competition to intensify between local and international manufacturers

Other blended Scotch whisky to remain the leading category in spirits

Premiumisation to drive demand from millennials

COMPETITIVE LANDSCAPE

Brandy re-emerges after years of stagnation

Diageo maintains leadership in 2017

Craft gin boosts awareness in mainstream products

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Competition to intensify between local and international manufacturers

Other blended Scotch whisky to remain the leading category in spirits

Premiumisation to drive demand from millennials

COMPETITIVE LANDSCAPE

Brandy re-emerges after years of stagnation

Diageo maintains leadership in 2017

Craft gin boosts awareness in mainstream products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in South Africa - Category analysis

HEADLINES

PROSPECTS

Competition to intensify between local and international manufacturers

Other blended Scotch whisky to remain the leading category in spirits

Premiumisation to drive demand from millennials

COMPETITIVE LANDSCAPE

Brandy re-emerges after years of stagnation

Diageo maintains leadership in 2017

Craft gin boosts awareness in mainstream products

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

Published data comparisons

South Africa Wine Industry Information and Systems (SAWIS)

SOURCES

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