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Country Report

Spirits in

Spirits in South Africa

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic interrupts gin’s strong momentum, but local and non-alcoholic spirits make good gains as South Africa bans alcohol sales

Despite the huge decline experienced in overall spirits volumes in 2020, the previous three years had seen solid gains made, with some categories that boosted growth likely to regain momentum from 2021. Gin has been one of the standout categories owing to the unique South African flavour of fynbos or other fruit-infused gins that have been introduced.

Lockdown compounds dip in demand for brandy

Total volume sales of brandy were in decline for the two years prior to the pandemic, the arrival of which exacerbated the situation considerably. Leading brands Viceroy, Klipdrift and Richelieu have remained stable, with bigger losses incurred by smaller rivals allowing them to consolidate their collective share in 2020.

Little if any shift to retail from on-trade during 2020

In 2020, most spirits categories experienced some level of negative effect arising from COVID-19. In blended malt Scotch whisky there was no discernible shift from on-trade to off-trade purchases for home consumption, although the effect of lockdown restrictions to some extent was tempered by stockpiling.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in South Africa?
What are the major brands in South Africa?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic interrupts gin’s strong momentum, but local and non-alcoholic spirits make good gains as South Africa bans alcohol sales

Lockdown compounds dip in demand for brandy

Little if any shift to retail from on-trade during 2020

RECOVERY AND OPPORTUNITIES

Non-alcoholic spirits heading towards the mainstream, while whiskies will see slow recovery

Increasing consumer interest in craft offerings to boost overall spirits

Greater consciousness of intake to propel non- and low-alcoholic spirits beyond pandemic

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2020

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic interrupts gin’s strong momentum, but local and non-alcoholic spirits make good gains as South Africa bans alcohol sales

Lockdown compounds dip in demand for brandy

Little if any shift to retail from on-trade during 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic interrupts gin’s strong momentum, but local and non-alcoholic spirits make good gains as South Africa bans alcohol sales

Lockdown compounds dip in demand for brandy

Little if any shift to retail from on-trade during 2020

RECOVERY AND OPPORTUNITIES

Non-alcoholic spirits heading towards the mainstream, while whiskies will see slow recovery

Increasing consumer interest in craft offerings to boost overall spirits

Greater consciousness of intake to propel non- and low-alcoholic spirits beyond pandemic

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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