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Country Report

Spirits in

Spirits in South Africa

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth of craft gin gives fillip to spirits as a whole

In 2019 the spirits category, like beer, was stimulated by the increasing popularity of craft products. Craft gin was gaining momentum as smaller craft producers entered traditional retail outlets.

Rum also sees craft product developments in 2019

Meanwhile, local flavour drove innovation in craft rum, as brewers drew inspiration from indigenous marula flavour to develop “the Zulu rum”. Furthermore, towards the end of the review period Savanna introduced Savanna Blackbeard, a cider infused with rum.

Brandy suffers following price increases

Brandy performance was muted in 2019. Klipdrift and Richelieu remained stable, but Viceroy slowed down after several years of share growth.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of spirits are expected to fall by 41% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within spirits

Interest in craft non-alcoholic gin has soared during South Africa’s lockdown period. Of particular note is the fact that non-alcoholic gin launched at the end of the review period, called Abstinence, appeals to consumers, many of whom are purchasing these products online due to the channel’s convenience.

Recovery and opportunities

While remaining in negative growth territory over the forecast period, gin and rum are anticipated to see healthier performances than other categories, as the already apparent craft products seen in recent years develop further. It is anticipated that rum could be the next strong developer within the spirits category.

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Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in South Africa?
What are the major brands in South Africa?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in South Africa - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth of craft gin gives fillip to spirits as a whole

Rum also sees craft product developments in 2019

Brandy suffers following price increases

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2019

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

New legislation to address underage drinking and drink-driving stimulates product developments

South African Breweries remains dominant, Halewood sees improved rank due to popularity of craft products

Health and craft trends set to return in post-pandemic South Africa

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Spirits in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth of craft gin gives fillip to spirits as a whole

Rum also sees craft product developments in 2019

Brandy suffers following price increases

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Spirits in South Africa - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth of craft gin gives fillip to spirits as a whole

Rum also sees craft product developments in 2019

Brandy suffers following price increases

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

New legislation to address underage drinking and drink-driving stimulates product developments

South African Breweries remains dominant, Halewood sees improved rank due to popularity of craft products

Health and craft trends set to return in post-pandemic South Africa

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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