With macroeconomic indicators still positive, and tourism remaining a significant factor in this, spirits is gaining momentum. As private consumption increases, and consumers demand sophistication, particularly in the on-trade channel, also influenced by touristic inflows, spirit value sales are accelerating.
Sophistication associated with an increase in private consumption is translating into spirits premiumisation in Portugal. Players across the category are investing to promote more premium products, with a significant number of high-end brands entering spirits, in both channels, such as Villa Massa limoncello, Nikka Coffey Gin in English Gin.
The cocktail and mixology trend shows no signs of fading, representing a positive prospect for the spirits category. Following a path set by English gin, which is now continuing a maturing phase after the boom at the beginning of the decade, what was thought to be a fad has turned into a lasting market trend, now impacting other spirits categories.
Empor Spirits SA acquired Active Brands SA in a transaction completed in March 2018. This acquisition highlights the expanding operations of Empor Spirits, which has previously managed to represent several Campari-Milano SpA brands in the Portuguese market.
Craft remains a taboo for spirits, often associated with lower-quality home-made products, which seem old-fashioned and outdated to most consumers. The alcoholic drinks industry is trying to change this image, however.
Spirit players are creating ways to avoid the price promotions trap in the off-trade, a trend that dominated the category in the last decade. In 2018, Pernod Ricard Portugal launched two similar promotional campaigns, in the summer and Christmas seasons, offering vouchers for leisure activities with the purchase of two different products from their most renowned brands.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spirits in Portugal market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.