The biggest trend in the spirits category is premiumisation. The pandemic changed the drinking habits of many consumers with high-priced alcohol brands in the home became something of a status symbol.
While Israel’s on-trade was open for the last ten months of 2021, there were still restrictions in place due to COVID-19. Bars and clubs opened in mid-March although they were only open to those that had a Tav Yarok, a document proving that they have antibodies or were fully vaccinated.
While spirits sales through e-commerce channels slowed in 2021, many consumers still enjoy the ease and convenience of ordering their spirits online instead of going into alcoholic drinks specialist retailers. A new trend emerged of gifting alcohol to family and friends for birthdays engagements and other celebratory events through online vendors.
On-trade volume sales should return to pre-COVID sales in 2022, as most Israeli's are fully vaccinated and the country’s establishments remain open. While the mask mandate and the Tav Yarok are still in effect, most locals continue to live a more normal and will go out to bars and clubs as usual.
As consumers have started to drink more premium alcohols and new types of flavours, it is expected that more unique products will be launched in the spirits category. Prices are expected to continue rising over the forecast period, as consumers switch to premium products.
Off-trade channels are expected to continue gaining importance in the forecast period although volume sales will rise more moderately than during 2020 and 2021. Locals have become accustomed to hosting events and drinking more at home and the status symbol of having premium alcohol at home is expected to remain.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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