In 2021, value growth overtook volume growth in spirits, due to premiumisation. Polish consumers are buying more and more premium alcoholic drinks, including spirits, but not necessarily consuming more.
In 2021, whiskies, rum and gin recorded double-digit total volume growth rates. Polish consumers are increasingly learning about whiskies, especially about the intricate and subtle differences in the flavours of different types and blends of whiskies, enabling them to make more informed purchasing decisions.
Spirits is a relatively concentrated category in Poland, with the two leading players together accounting for nearly two thirds of total volume sales. CEDC International maintained its lead, thanks to the wide range of both local and international brands in its portfolio, including local brands Zubrowka Biala in vodka and Soplica in vodka and nalivka/nalewka, and international brands Grant’s in whiskies and Rémy Martin in cognac.
Spirits is expected to see only marginal total volume growth in the forecast period overall. Solid but slowing growth rates are predicted for on-trade sales from 2022, as the impact of COVID-19 lessens along with vaccination.
The premiumisation trend in spirits will be stalled over much of, if not the entire forecast period, as consumers become increasingly price sensitive due to job losses and falling incomes resulting from the impact of COVID-19. The rising costs of raw and packaging materials because of supply chain distortions, the increase in the prices of energy, along with drastic increases in taxes on spirits will result in much higher prices.
Non-alcoholic spirits have been making headlines. Their appeal makes sense, with fewer calories and more choices available in on-trade establishments for non-drinkers.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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