The closure and disruption to on-trade establishments as a result of COVID-19 had a large negative impact on total volume sales of spirits in 2020, resulting in a significant decline in on-trade volume terms. In 2021 the progressive lifting of restrictions resulted in a partial recovery of on-trade sales of spirits.
The cocktail trend remained very relevant in 2021 in Switzerland, and favoured categories such as English gin, bitters, tequila, rum and vodka. The lockdowns and periods of home seclusion in 2020 and 2021 encouraged consumers to experiment with their drinks, with this helping to fuel the at-home cocktail trend.
There was an increasing demand for premium, super-premium and ultra-premium products in most spirits categories in 2021 (including vodka, rum and especially English gin). This was true in the off-trade, but it also applied to the on-trade to some extent.
Sales of spirits did not see a full recovery to pre-pandemic levels in the on-trade in 2021, which was largely due to persisting restrictions, especially towards the end of the year, as the Omicron variant of COVID-19 spread throughout Europe and legislation became tighter (eg entry into pubs/bars was only allowed for consumers who had been vaccinated against or recovered from COVID-19). By this token, an important consumption occasion for spirits (nightlife/clubs) was still rather limited in 2021.
In contrast, the strong recovery through the on-trade is likely to be accompanied by a decline in demand through the off-trade. Indeed, on the cusp of an economic crisis and with the lingering effects of the pandemic still being felt, demand through the off-trade is likely to be polarised.
Despite being a new niche in Switzerland, non alcoholic spirits showed dynamism in 2021 as consumers became more familiar with their quality and existence, with this being backed by a whole host of new product launches at the end of the review period. Driven by the developing health trend and premiumisation, this category is likely to see further development over the forecast period, and it should also benefit from the entry of more players, both international and domestic.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!