Especially on-trade volume sales are expected to be positively affected by the anticipated stronger tourism flows in Georgia. On-trade volume sales of spirits are projected to exceed the 2019 pre-pandemic level from 2023.
Spirits could lose out to lower ABV offerings. In general, younger adults, especially consumers under 30-years-old, are drinking less alcohol than previous generations.
Modern grocery retailing is expected to continue to develop and grow during the forecast period. The assortments of spirits are likely to continue to consist mainly of known imported brands.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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