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Country Report

Spirits in

Spirits in Georgia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient

The main negative impact on spirits in 2020 came from consumers’ lower disposable income levels due to the financial impacts of COVID-19. Chacha showed the least steep decline across all declining sub-categories, whilst cognac showed the steepest.

Social and travel/tourism restrictions place extra downwards pressure on spirits

The closure of on-trade channels also created significant pressure on spirits in 2020, which is expected to follow through into 2021. In addition to the lockdowns and closures, which created significant periods of time without sales, the decline in tourism also had an additional negative impact on the category.

Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser

Nemiroff UVK maintained its lead in fragmented category of spirits in 2020, thanks to the success of its top namesake brand of vodka – which accounts for the largest share of spirits in Georgia. In addition to its affordable price and long-standing brand presence, wide distribution plays a key role in the success of the brand, which is available even in more remote and rural areas of Georgia.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Georgia?
What are the major brands in Georgia?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient

Social and travel/tourism restrictions place extra downwards pressure on spirits

Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser

RECOVERY AND OPPORTUNITIES

2021 bounce back and then recovery expected in line with a return to pre-pandemic lifestyles and spending power

Return of tourism trade essential for recovery – for both on- and off-trade

E-commerce options expected to become more popular over forecast period

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 10 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 12 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 13 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in Georgia

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Executive Summary

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2020 IMPACT

Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient

Social and travel/tourism restrictions place extra downwards pressure on spirits

Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser

Samples

Overview

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Table of Contents

Spirits in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient

Social and travel/tourism restrictions place extra downwards pressure on spirits

Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser

RECOVERY AND OPPORTUNITIES

2021 bounce back and then recovery expected in line with a return to pre-pandemic lifestyles and spending power

Return of tourism trade essential for recovery – for both on- and off-trade

E-commerce options expected to become more popular over forecast period

CATEGORY DATA

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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