Volume sales increased in 2021, compared with the previous year, as with society opening up, people started socialising again and as result, volume sales picked up, especially through on-trade channels. However, with the pandemic lingering, total volume sales were still significantly lower than before COVID-19.
Nemiroff UVK maintained its lead in fragmented landscape of spirits in 2021, thanks to the success of its top namesake brand of vodka – which accounts for the largest share of spirits in Georgia. In addition to its affordable price and long-standing brand presence, wide distribution plays a key role in the success of the brand, which is available even in more remote and rural areas of Georgia.
Local spirit, chacha, which is a pomace brandy, registered healthy volume growth. There are several commercially produced brands on offer, with the most popular being from Askaneli and Teliani Valley and consumers are gradually shifting from home-made versions to commercial versions.
Spirits will register moderate volume growth over the forecast period. Whisky is expected to be one of the best performing spirits, as there is increased availability and many of the whiskies on offer are in the medium price-band.
Younger consumers are drinking less than adults previously did, especially among the population under the age of 30. Over the forecast period, these consumers will increasingly focus on new tasting experiences, opting to drink smaller amounts of alcohol than older generations.
There are potential headwinds on the horizon. Price rises were significant in 2021 and if this continues over the forecast period, as pressures such as rising global energy prices and continuing global supply constraints feeds into further price rises, this will dampen volume demand.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!