Spirits in Georgia

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Spirits industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Spirits industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Spirits in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Spirits in Georgia?
  • Where is consumer demand for Spirits focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Georgia?
  • How are products distributed in Georgia?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Spirits in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient
Social and travel/tourism restrictions place extra downwards pressure on spirits
Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser

RECOVERY AND OPPORTUNITIES

2021 bounce back and then recovery expected in line with a return to pre-pandemic lifestyles and spending power
Return of tourism trade essential for recovery – for both on- and off-trade
E-commerce options expected to become more popular over forecast period

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020 Table 2 Sales of Spirits by Category: Total Value 2015-2020 Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 10 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 11 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 12 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 13 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Spirits

    • Brandy
    • Cognac
    • Bitters
    • Cream-based Liqueurs
    • Other Liqueurs
  • Non Alcoholic Spirits
      • Prestige Dark Rum
      • Ultra Premium Dark Rum
      • Super Premium Dark Rum
      • Premium Dark Rum
      • Standard Dark Rum
      • Economy Dark Rum
      • Prestige White Rum
      • Ultra Premium White Rum
      • Super Premium White Rum
      • Premium White Rum
      • Standard White Rum
      • Economy White Rum
  • Tequila (and Mezcal)
    • Bourbon/Other US Whiskey
    • Canadian Whisky
    • Irish Whiskey
    • Japanese Whisky
      • Blended Malt Scotch Whisky
        • Prestige Other Blended Scotch Whisky
        • Ultra Premium Other Blended Scotch Whisky
        • Super Premium Other Blended Scotch Whisky
        • Premium Other Blended Scotch Whisky
        • Standard Other Blended Scotch Whisky
        • Economy Other Blended Scotch Whisky
    • Single Grain Scotch Whisky
    • Single Malt Scotch Whisky
    • Other Whiskies
        • Prestige English Gin
        • Ultra Premium English Gin
        • Super Premium English Gin
        • Premium English Gin
        • Standard English Gin
        • Economy English Gin
      • Dutch Gin
      • Prestige Vodka
      • Ultra Premium Vodka
      • Super Premium Vodka
      • Premium Vodka
      • Standard Vodka
      • Economy Vodka
    • Absinthe
    • Ad-Mix Brandy
    • Ad-Mix Gin
    • Ad-Mix Rum
    • Ad-Mix Vodka
    • Ad-Mix Whisky
    • Aguardente/Aguardiente
    • Akvavit/Aquavit
    • Aniseed-Flavoured Spirits
    • Borovicka
    • Boukha
    • Brandy Type Distilled Spirits
    • Cachaça
    • Calvados
    • Cane
    • Chacha
    • Charanda
    • Chinese Herbal Spirits
    • Chinese Spirits
    • Cut Brandy
    • Distilled Fruit Spirits
    • Domestic Brandy
    • Domestic Rum
    • Doppelkorn
    • Economy Chinese Spirits
    • Flavoured Spirits
    • Flavoured Vodka-based Drinks
    • Fynbos gin/Local Gin
    • Gin-flavoured spirits
    • Goldbrand/Goldkrone
    • Grappa
    • Grappamiel
    • Guaro
    • Kirsch
    • Komovica
    • Korn
    • Lambanog
    • Limoncello
    • Local White Spirits
    • Lower Mid-Range Chinese Spirits
    • Lozovaca
    • Maesilju
    • Mahia Rabi Amrane
    • Mead
    • Mixed Spirits
    • Nalivka/Nalewka
    • Nastoyka
    • Nastoyka Gorkaya
    • National Specialities
    • Obstbrände
    • Ouzo
    • Pacharán
    • Palinca/Pálinka
    • Pear and Apple Distillates
    • Pisco
    • Premium Chinese Spirits
    • Prune
    • Punsch
    • Rachiu/Rakija
    • Rum-Flavoured Spirits
    • Samane
    • Sambuca
    • Samsu
    • Schnapps
    • Shochu/Soju
    • Singani
    • Sljivovica/Slivovice
    • Steinhäeger
    • Strong African Spirits
    • Super Premium Chinese Spirits
    • Sura Khao
    • Tequila Flavoured Spirits
    • Travarica
    • Tsipouro
    • Upper Mid-Range Chinese Spirits
    • Vieux
    • Viina
    • Vodka Type Distilled Spirits
    • Other Distilled Beverages
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This report originates from Passport, our Spirits research and analysis database.

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