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Country Report

Spirits in

Spirits in Japan

29 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Whiskies remains stand-out category

Whiskies recorded year-on-year growth throughout the review period, thanks to a steady ongoing fashion for highballs in both off-trade and on-trade channels. The highball drinking style has been popular since around 2008, when it was stimulated by Suntory’s Japanese whisky brand, Kakubin.

White spirits follows the success of whisky, and craft gin is on the rise

White spirits followed the success of whisky in 2016 and 2017, following a downturn in its fortunes in the middle of the review period. The fast production cycle of white spirits compared with whiskies, which require years of ageing, has enabled it to exploit the strong demand for highballs initially driven by the whiskies category.

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

In contrast to the positive performances of whiskies and white spirits, Japan’s local spirits continued to contract in 2017. Shochu/soju, a traditional local spirit distilled from barley, rice or sweet potatoes, suffered declining volumes due to the ageing of its core consumer base.

COMPETITIVE LANDSCAPE

Suntory retains the lead

Suntory Spirits extended its lead over second-placed, Takara Shuzo, in overall spirits in 2017. The promotion of the highball trend in relation to Suntory’s core whisky brands, Kakubin, Jim Beam, Torys Classic and Maker’s Mark, helped the company to increase its volume share during the year.

Takara Shuzo Co Ltd follows Suntory

Takara retained its second position in spirits with a 12% total volume share in 2017. The company’s core business is built around traditional Japanese alcoholic drinks, namely shochu and sake.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Japan?
What are the major brands in Japan?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Japan - Category analysis

HEADLINES

PROSPECTS

Whiskies remains stand-out category

White spirits follows the success of whisky, and craft gin is on the rise

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

COMPETITIVE LANDSCAPE

Suntory retains the lead

Takara Shuzo Co Ltd follows Suntory

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012- 2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in Japan

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Executive Summary

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PROSPECTS

Whiskies remains stand-out category

White spirits follows the success of whisky, and craft gin is on the rise

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

COMPETITIVE LANDSCAPE

Suntory retains the lead

Takara Shuzo Co Ltd follows Suntory

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Overview

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Table of Contents

Spirits in Japan - Category analysis

HEADLINES

PROSPECTS

Whiskies remains stand-out category

White spirits follows the success of whisky, and craft gin is on the rise

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

COMPETITIVE LANDSCAPE

Suntory retains the lead

Takara Shuzo Co Ltd follows Suntory

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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