Japanese whisky is attracting increasing attention both domestically and abroad. In 2021, the Japan Spirits & Liqueurs Makers Association announced standards for the labelling of Japanese whisky.
While Japanese whisky is expected to remain popular and see some growth, it will continue to be in short supply. Japanese whisky has been in short supply due to the highball boom in Japan, as well as its growing popularity globally.
Shochu is expected to face a continuous total volume decline in the forecast period. While on-trade sales are expected to record growth in the early forecast period thanks to the recovery of the foodservice industry, the category will struggle from behavioural changes seen since the pandemic.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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