Japanese whisky is attracting increasing attention both domestically and abroad. In 2021, the Japan Spirits & Liqueurs Makers Association announced standards for the labelling of Japanese whisky.
While Japanese whisky is expected to remain popular and see some growth, it will continue to be in short supply. Japanese whisky has been in short supply due to the highball boom in Japan, as well as its growing popularity globally.
Shochu is expected to face a continuous total volume decline in the forecast period. While on-trade sales are expected to record growth in the early forecast period thanks to the recovery of the foodservice industry, the category will struggle from behavioural changes seen since the pandemic.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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