Japanese whisky saw dynamic growth in total volume terms over the review period. Consumers are attracted not only to the taste and prestige of Japanese whisky but also to the beautiful packaging which makes it an ideal gifting product.
Single malt Scotch whisky saw dynamic growth in total volume terms at the end of the review period as increased knowledge and awareness of whiskies was backed by rising disposable income, with this set to continue over the forecast period. At the beginning of the review period there was only one whisky festival in Hong Kong but by 2019 this number had grown to four as interest and demand for whiskies increased.
After single malt Scotch whisky, gin was the most dynamic category in spirits in 2018 with it being the new alcoholic drinks trend in Hong Kong. With demand and interest growing both on a local and global scale there were a large number of new premium gin products that appeared in the market at the end of the review period.
Consumers in Hong Kong have become increasingly knowledgeable about the variety of taste notes and differences between the gin products on offer. While Moët Hennessy Diageo Hong Kong Ltd’s Gordon’s gin remained the category leader, the company’s Tanqueray brand was the most dynamic recording double-digit total volume growth in 2018.
A common view in Hong Kong is that Japanese products are more premium, including alcoholic drinks. One Japanese brand to record strong growth in 2018 was Choya Umeshu in other liqueurs.
Pernod Ricard Hong Kong Ltd retained its dominance in blended Scotch whisky in 2018, with this being by far the largest category of spirits in Hong Kong. The company’s popular Chivas brand has the advantage of being sold in the majority of the island’s karaoke bars, while it is also seen as more affordable than other brands.
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This industry report originates from Passport, our Alcoholic Drinks market research database.