Spirits consumption is expected to keep growing with the leading role of bitters consumption; however, it will face challenges in the 2023-2027 period due to the maturity of the category. Following robust growth of vodka and English gin, the latter is expected to increase its product innovation towards locally-produced new craft gin variants.
E-commerce is expected to continue offering increasingly strong competition to the modern channel, and spirits specialist retailers into the forecast period. Online sales penetration is still very low in Argentina; however, the impact of COVID-19 has accelerated the growth of sales via this channel as lockdown forced consumers to remain at home.
Total volume sales of spirits in Argentina showed a moderate growth in total volume sales as a result of a robust growth in on-premise establishments in 2022. The increasing need to socially connect boomed dining out in restaurants and bars, strongly reactivating spirits sales.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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