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Country Report

Spirits in

Spirits in the United Kingdom

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Spirits experiences growth as cocktails culture and experimentation push sales

Spirits experienced solid volume growth in 2018 with every category, except vodka and white rum, growing. Gin’s strong performance is being driven by trends such as the rise of the cocktail culture and consumers being open to experimenting with different flavours, which gin versatility provides.

Premiumisation and flavour innovation boosting spirits

Premiumisation is the driving force in spirits and the increasing consumer interest in the quality of ingredients and production process is likely to encourage brands to focus even more on premium products, by highlighting heritage and providing new flavour variations and experiences. A clear example of this is Diageo offloading a large number of brands to concentrate just on premium spirits.

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading player, but competition is intensifying and more players are entering spirits

Leading player Diageo has engaged in significant initiatives to strengthen its position. It has divested brands to focus only on premium ones, increased marketing of Johnnie Walker with a Game of Thrones campaign, and invested in its Scottish distillery’s visitors centre to boost whisky tourism.

Consumers are finding high quality in both craft spirits and discounters

Interesting strategies are emerging from discounters delivering high-quality spirits at affordable prices. For the second consecutive year Aldi’s Oliver Cromwell London Dry Gin won the title of one of the best gins in the world, and its Topaz Premium Gin was ranked third.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in United Kingdom?
What are the major brands in United Kingdom?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Spirits experiences growth as cocktails culture and experimentation push sales

Premiumisation and flavour innovation boosting spirits

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading player, but competition is intensifying and more players are entering spirits

Consumers are finding high quality in both craft spirits and discounters

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2018

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and craft movement continues to grow as consumers shift towards quality and provenance

Healthy living and moderation trends are reshaping alcoholic drinks

Competition intensifies due to craft movement, discounters and brand extensions

Discounters continues to gain share and drive consumption towards the off-trade

Regulation and change in attitude towards drinking to impact alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Spirits in the United Kingdom

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Executive Summary

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PROSPECTS

Spirits experiences growth as cocktails culture and experimentation push sales

Premiumisation and flavour innovation boosting spirits

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading player, but competition is intensifying and more players are entering spirits

Consumers are finding high quality in both craft spirits and discounters

Samples

Overview

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Table of Contents

Spirits in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Spirits experiences growth as cocktails culture and experimentation push sales

Premiumisation and flavour innovation boosting spirits

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading player, but competition is intensifying and more players are entering spirits

Consumers are finding high quality in both craft spirits and discounters

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and craft movement continues to grow as consumers shift towards quality and provenance

Healthy living and moderation trends are reshaping alcoholic drinks

Competition intensifies due to craft movement, discounters and brand extensions

Discounters continues to gain share and drive consumption towards the off-trade

Regulation and change in attitude towards drinking to impact alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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