Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Spirits in

Spirits in Brazil

26 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

At-home consumption trend boosts off-trade sales

Although the socio-economic scenario in Brazil is beginning to show signs of recovery, most Brazilians are adopting a conservative attitude towards expenses, avoiding eating-out and prioritising at-home consumption. Over the forecast period, off-trade volume sales should return to pre-crisis levels faster than on-trade sales.

Gin set to lead growth over forecast period

Perceived as a niche beverage until recently, gin is rapidly growing in popularity throughout the country. Over the forecast period, the area should record the most positive performance, reaching the same level of popularity as whiskies.

Global drinks trends boost spirits sales

The global drinks home-preparation trend is also growing in popularity in Brazil, thus helping to boost the recovery of spirits sales. Areas benefiting from this trend include gin, whiskies, vodka, cachaça and even some liqueurs.

COMPETITIVE LANDSCAPE

High fragmentation means limited entry barriers

Although the area’s overall share of alcoholic drinks sales did not change over the review period, there is still scope for the entry of new players. With total volume sales share gradually increasing, these new players can explore niche areas not yet covered by major brands and follow new trends much faster than big competitors.

Continuous aggressive promotions could damage brand image

Brazilians continue to look for a good deal. However, some spirits brands, especially whiskies, have been offering aggressive promotions and discounts for such a long time that they cannot return to their original price levels.

Diversified brand portfolios key to maintaining sales

Although most spirits brands faced challenges during the crisis, some companies outperformed others. For example, Diageo Brasil gained sales share in 2017, despite difficulties in major areas like cachaça and whiskies.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Brazil?
What are the major brands in Brazil?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Spirits in Brazil - Category analysis

HEADLINES

PROSPECTS

At-home consumption trend boosts off-trade sales

Gin set to lead growth over forecast period

Global drinks trends boost spirits sales

COMPETITIVE LANDSCAPE

High fragmentation means limited entry barriers

Continuous aggressive promotions could damage brand image

Diversified brand portfolios key to maintaining sales

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sales show slight signs of recovery in 2018

Heineken ranks second in alcoholic drinks

Signs of consolidation and fierce competition, depending on area

Internet retailing leads distribution growth

Return to pre-crisis volume sales only expected by 2022

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

At-home consumption trend boosts off-trade sales

Gin set to lead growth over forecast period

Global drinks trends boost spirits sales

COMPETITIVE LANDSCAPE

High fragmentation means limited entry barriers

Continuous aggressive promotions could damage brand image

Diversified brand portfolios key to maintaining sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Spirits in Brazil - Category analysis

HEADLINES

PROSPECTS

At-home consumption trend boosts off-trade sales

Gin set to lead growth over forecast period

Global drinks trends boost spirits sales

COMPETITIVE LANDSCAPE

High fragmentation means limited entry barriers

Continuous aggressive promotions could damage brand image

Diversified brand portfolios key to maintaining sales

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sales show slight signs of recovery in 2018

Heineken ranks second in alcoholic drinks

Signs of consolidation and fierce competition, depending on area

Internet retailing leads distribution growth

Return to pre-crisis volume sales only expected by 2022

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports