Spirits in Brazil

PROSPECTS

Demand for gin shows no signs of maturing in Brazil

While the gin trend has matured relatively quickly in other countries, especially in Europe, this does not seem to be the case in the Brazilian market. In 2018 gin again posted the fastest growth in total volume sales within spirits in Brazil, and the category looks set to continue performing strongly over the forecast period.

Whiskies faces post-crisis challenges but bourbon continues to perform well

Whiskies faces significant challenges in recovering from the recent economic crisis. This is especially true of other blended Scotch whisky, the most important whiskies category in Brazil.

Projected recovery in on-trade spirits consumption unlikely to curb off-trade demand

During Brazil’s recent economic crisis, many consumers sought to save money by drinking at home instead of going out to bars, nightclubs and restaurants. This trend looks set to remain strong over the forecast period, though real GDP growth and other economic improvements should gradually make consumers more confident about increasing spending on out-of-home leisure activities.

COMPETITIVE LANDSCAPE

Craft spirits trend continues to gain momentum

Spirits in Brazil is quite concentrated, with a handful of major players accounting for a large share of total volume sales. This has not proven a significant barrier to new entrants in recent years, however, with a number of smaller companies finding success in niche areas not yet covered by leading manufacturers.

Multinationals focus on diversifying their spirits portfolios

Multinational companies offering renowned global brands have a strong presence in spirits in Brazil. In recent years, most multinationals have invested in expanding their spirits portfolios so as to reduce their dependence on a single category or brand.

Spirits manufacturers seek greater synergies with RTDs products

While spirits struggled to recover from the economic crisis in 2018, RTDs continued to gain popularity in Brazil. In particular, consumers showed growing interest in catuaba-based RTDs, which are competitively priced and believed by some to have an aphrodisiac effect.

Files are delivered directly into your account within a few minutes of purchase.