The cocktail trend is expected to continue over the forecast period, with the number of cocktail bars, as well as consumers making cocktails at home increasing. While gin has been the spirit of choice for many Danish consumers and has seen strong growth over the review period, gin is expected to grow slower over the forecast period as consumers want to try and experiment with various beverages and flavours.
As consumers continue to focus on improving health and lifestyle habits, non-alcoholic spirits is expected to see strong growth over the forecast period; however, the growth is from a small base, and the category's overall size will remain relatively marginal. Local player ISH Spirits is expected to lead the non-alcoholic landscape but will face growing competition from other brands - including the non-alcoholic version of the popular Tanqueray gin, which was launched in 2022 and instantly became popular with many consumers of non-alcoholic spirits.
Organic variants are also expected to gain popularity in the forecast period, and in particular, organic gin is expected to see strong growth. This is because there is already quite some attention in the category, with enthusiasts keen to sample new and more natural options, with a focus on transparent production, raw material transparency, and buying local.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!