Spirits is expected to see a gradual recovery over the forecast period, with volume sales exceeding pre-pandemic levels by 2025. Growth will supported by an increase in consumer confidence, thanks to the optimistic outlook for the country’s economy.
Local white spirit is expected to see more competition from other products particularly beer and soju. In terms of beer, players will be active in marketing and advertising their products during key special occasions, such as the Lunar New Year (Tet holiday).
Spirits is expected to remain fragmented, due to the presence of a large number of imported brands. Apart from local white spirits, other spirits products are not traditionally produced by local players.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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