The growth of the spirits category will continue to be seriously threatened by the informal industry in Ecuador. The increase in the tax on alcoholic beverages will make products without sanitary or taxes a much more attractive option.
Rum brands will focus on renewing their image and this will help the category to become more relevant in the forecast period. The entrance of premium brands, such as Diplomatico Rum and Flor de Caña, will give this spirit more aspirational appeal at a time when rum has been losing out to whiskey.
Although the spirits category saw significant growth in 2022 due to the reopening of bars, on-trade sales remained below pre-pandemic levels. In this regard, 2023 will be the first year where there will no longer be pandemic restrictions to contend with.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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